Discover What the World Thinks of U.S.

Apple

Apple’s Martingale

March 14, 2015 // Les Échos - France - French

Even if it is confident, Apple is taking a risk today. But when you are the richest company in the world, you have to take on new challenges.

America’s Excessive Digital Domination: The Figures

November 13, 2014 // Les Échos - France - French

The United States represents 83 percent of the market capitalization of digital companies, compared with Europe’s 2 percent. This excessive domination is yet another sign that our continent no longer has imperial ambitions. We know that Google, Apple, Facebook and Amazon — GAFA — have succeeded Microsoft, [Read more]

Cook: “Proud to Be Gay”

November 12, 2014 // Siglo 21 - Guatemala - Spanish

Tim Cook, CEO of the technology giant Apple, has announced to the world through an article published in Bloomberg Business Week that he is gay, and proud of it. Because he is the first CEO of a Fortune 500 company to come out as openly homosexual, Cook’s statement surprised the world. There is much to be learned [Read more]

Americans Keep on Loving Apple

September 30, 2014 // The JoongAng Ilbo - South Korea

Korean companies competing against Apple in the global market find the “Apple phenomenon” burdensome. It’s not a problem for conglomerates only. If they fall behind in the competition with Apple, the domestic IT environment and parts makers are jeopardized as well. Here is the question: When and how can Korean companies earn the love of consumers that Apple enjoys?
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