Discover What the World Thinks of U.S.

McDonalds

America Has Had Enough

January 9, 2016 // Die Zeit - Germany - German

<b>No more burgers: American consumers are changing their diets while brands such as Coca-Cola and Kellogg’s face crises.</b> It is easy to recognize who the biggest employer in Battle Creek is. The city hall of the small city in Michigan is called Kellogg Auditorium, the local bank Kellogg Credit Union. There is [Read more]

The American Way

May 22, 2015 // Tageblatt - Luxembourg - German

Fewer and fewer people are following the American way. This was not always the case. Just five days before the opening of the first "McDonald's Bar-B-Que" chain restaurant, German troops marched on Luxembourg. Five years later, liberated by the Soviets and the Americans, Europe lay in ruins and part of the [Read more]

McDonald’s: Looking for a Winning Recipe

May 16, 2015 // La Presse - Canada - French

Confronted with eroding sales, the fast food giant McDonald's just made a sweeping change in its structure. It still, however, needs to take on the challenge of conquering hearts and stomachs. "In the last five years, the world has moved faster outside the business than inside," admits the CEO of the multinational [Read more]

I’m (Not) Loving It

March 21, 2015 // Die Zeit - Germany - German

McDonald’s is finding itself in financial trouble in Germany as well: The business is struggling with changing eating habits. Can the company reinvent itself?

Wage Increases: Wal-Mart Gets the Ball Rolling

March 5, 2015 // Le Soleil - Canada - French

While austerity measures are being applied all over the West, in the United States, Wal-Mart is breaking ranks by offering 500,000 of its employees a wage increase. Over 40 percent of the American giant's employees will see their minimum hourly wages increase to $9 in April, and they will increase to $10 on Feb. 1, [Read more]
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