What do you do if you’re a reality TV star and your show is flagging? Easy: you generate conflict. Get people up in arms, keep them talking about you.
The U.S. president has been forced to face the truth.
But America's conservative establishment, particularly in rural and poor states, has done a superb job of convincing the people who most need government's help that asking for it is shameful — it's socialism and it's evil — and that they should effectively vote against their own economic self-interest.