The U.S. government decided to extend its war of ideas to the popular Internet sites, forums, chat rooms and blogs in the Russian segment of the global network. This was announced by the Under Secretary for Public Diplomacy and Public Affairs, James Glassman, and refers to the State Departments Digital Outreach Team program. The program has already been tested on Arabs, Afghans, and Iranians. Under this program, specially trained people go to foreign Internet websites, and debunk myths about American politics as well as, refer people back to factual documents.
I often talk to fellow citizens on different forums and blogs about various topics, including the United States. We discuss different issues. For example, is the war in Iraq a sufficiently convincing illustration of the American peace-loving foreign policy, or should this image be reinforced with some sort of small victorious Pakistani campaign? Or this: why is the practice of promoting democracy limited to the planet Earth? I must say that during the debate, my conversation partners often reach conclusions that the U.S. State Department would find very unpleasant. The problem is certainly caused by the fact that none of the forums visitors have access to factual documents. Its equally caused by the fact that there are no State Department employees among us. The best weve got are the fifth column and grantees that scrounge at the American Embassy.
Glassman noted that when Digital Outreach Team members visit forums and blogs, they identify themselves as working for the State Department. Its hard for me to understand why they do it. People who have to introduce themselves when performing their duties are policemen, who ask you to show your documents on the subway, or traffic cops, who stop your car. Infiltrating Cossacks, by definition, should not identify themselves. They should pretend to be simple Russian students or managers in pink shirts, whose bonuses were cut due to the crisis. Informal guys in traditional Russian shirts, who seemingly by chance stumbled onto factual documents on the Internet. This self-incriminating honesty can only be explained by, perhaps, a special serum developed by American intelligence agencies, which future State Department employees absorb with their mothers milk and corn flakes. Though, the State Department apparently developed an antidote to this serum when they had to lie about Iraqi weapons of mass destruction.
If I was an administrator of some forum, I would unavoidably have a temptation to ban the IP address of anyone who methodically and with fly-like irritability bombards visitors (and me as well) with messages like this: Good day! I am an employee of the U.S. State Department, John Johnson. Your treatment of the situation in Iraq is a little wrong. I would like to clarify the situation. Here is a transcript of a speech by Secretary of State Condoleezza Rice… Even if this information was exceptionally interesting, as an administrator I would be outraged by how its presented, much like a traveling salesmans pitch that eats your brain or pornographic spam. Moreover, I am completely confident that the forums visitors, whose original disposition is to fear America, will read John Johnsons message and factual documents in a biased way, searching for parts that confirm their own views.
The State Department is concerned with myths about American foreign policy. However, all these myths are often fueled by disgruntled people within the U.S. For example, the movie Fahrenheit 9/11 was created by an American, Michael Moore. The war in Iraq, for instance, is also criticized by American politicians and public figures. Were not talking about myths and misinformation, but rather, a reasonable interpretation of a specific action. The myths that penetrate our society are not about American policy, but Americans themselves. We know from Mikhail Zadornov’s* half-jokes that Americans are dumb, and compared to them, we are sharp-witted and resourceful like Baron Munchausen. We know that Americans are fat, clumsy, spend all day eating Big Macs and potato chips and watching TV, and unconditionally believe in the wisdom of their government. They think that Russians are armed to the teeth with nuclear warheads, wear hats with ear flaps year-round, and go for walks with bears on a leash. Their showy patriotism contrasts with our tendency to take our flag even to rap concerts. Their showy political correctness contrasts with our sincere hatred of everything thats different from us.
Now thats a real myth. And in fact, thats more harmful and dangerous than a critical interpretation of the foreign policy of American ruling elite. Its far harder to deal with this sort of myth, and the State Department doesnt try to undertake such a task. Instead, it addresses local, tactical problems. According to Glassman, the program works very well. Judging by the Arabs and Iranians, you wouldnt say that. Its not likely to succeed with us either. Its not working with their own Americans, and the State Department has got Americans, and its factual documents, literally at its fingertips.
*a popular comedians
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