The Superbowl Will Be Interrupted by an Anti-Abortion Advertisement
Published in Le Figaro
(France) on 29 Jan 2010
by Pierre-Yves Dugua (link to original)
On Feb. 7, the New Orleans Saints will face the Indianapolis Colts in the Super Bowl. The sports and media event of the year will be broadcast live from Miami on CBS. Every year, this game is also a commercial showcase. This year, it is anti-abortion advertising that has become polemical. The Focus on the Family Association has gathered enough donations to afford a spot that is already generating controversy. It features college football star Tim Tebow and his mother. The latter explains that if she had listened to doctors, she would have terminated her pregnancy 22 years ago due to an illness. Feminist organizations are asking CBS to dismiss the spot, but the network has refused, saying that this type of militant message is not out of the norm.
However, this is hiding the real event. For the first time in 23 years, Pepsi will not advertise during the Super Bowl, despite having an audience that is expected to surpass 90 million viewers. The price of a 30-second spot this year fell between $2.5 and $2.8 million, as opposed to $3 million last year.
However, this is hiding the real event. For the first time in 23 years, Pepsi will not advertise during the Super Bowl, despite having an audience that is expected to surpass 90 million viewers. The price of a 30-second spot this year fell between $2.5 and $2.8 million, as opposed to $3 million last year.
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