Bill and Barack are a Couple Again!

Published in Le Figaro
(France) on 24 April 2012
by Véronique Saint-Geours (link to originallink to original)
Translated from by Gillian Wright. Edited by Casey J. Skeens .
The tag team formed by the 44th President Barack Obama and the 42nd, Bill Clinton, is back in service. Had it ever stopped? Obama with his average ratings — the last CBS/The Post poll placed his voter support at 46 percent, equal to Mitt Romney's — and somewhat anemic fundraising, called for the husband of his secretary of state to provide a shoulder. With his phenomenal address book of donors and friends, Clinton will pep up the collection. Politico also reports that his intervention is built on the anti-Romney strategy and his collaboration with Obama’s right-hand men: David Axelrod and David Plouffe. Is Bill the new spin doctor?

The recent period has somewhat undermined the image of Obama. The permanent attacks from the Republican primary and the national debate on the increasing price of fuel, the still-uncertain economy and the picking up of the debate over healthcare have generated negative media coverage of Obama, according to the study from the Pew Research Center's Project for Excellence in Journalism dedicated to the media. [Obama's] weak voice, the need to turbo-boost the financial plan and a strategic re-adjustment have propelled Clinton's return as a strategist and spin doctor. On several occasions already he came to lend a hand, such as after the mid-term elections. What is he intervening with this time?

Kicking Off the Fundraising

Bill Clinton has the fullest book of Democratic donors in the U.S. Obama, who is late on his objectives, needs it. We are talking about less than $200 million raised so far. The astronomical target figure of $1 billion is now a mirage. The two presidents will initiate their collaboration with a grand event on April 29 in Virginia at the home of Terry McAuliffe, who was already a large donor to Hillary Clinton’s 2008 campaign. Two other grand evenings have been planned for New York's Wall Street and in Los Angeles.

Failed Anti-Romney Strategy

His start-up campaign against Mitt Romney aside, Obama still hasn't established clear leadership. This is where his mediocre voter support score comes from, which is now equal to Romney's with 46 percent; in the last poll Obama was still ahead of him at 49 percent to 44 percent. Bill Clinton has met Obama’s strategists, Axelrod and Plouffe, to develop the line of attack. From here, Obama’s campaign confronts Romney on his lack of conviction and his to-ing and fro-ing between “ideologies,” which allow him to adapt to his public. Now he will be restricted by his own definition of himself: A strict conservative, a severe conservative. The Democrats are also avoiding a return toward the center and the independents. And it’s Clinton, determined to save Camp Bill, who advised this strategy/trick.


Le tandem formé par 44th-Obama- et 42nd- Clinton- reprend du service. S'est-il jamais arrêté? Barack Obama, avec ses sondages moyens- le dernier CBS/The Post le met à 46% d'intentions de votes à égalité avec Mitt Romney- et un fundraising un peu anémique, fait appel au mari de sa Secrétaire d'Etat pour l'épauler. Avec son phénoménal carnet d'adresses de donateurs et amis, Clinton va faire repartir la collecte. Politico signale aussi son intervention de fond sur la stratégie anti Romney et sa collaboration avec les hommes de confiance d'Obama: David Axelrod et David Plouffe. Un nouveau job de spin doctor pour Bill?

La période qui vient de s'écouler a plutôt entamé l'image du président Obama. Les attaques permanentes venues de la primaire républicaine et du débat national sur la hausse du prix de l'essence, l'économie encore incertaine et la reprise du débat sur la santé ont généré une couverture médiatique négative pour Obama selon l'étude du Pew Center consacrée aux media. Sa part de voix affaiblie, la nécessité de mettre le turbo sur le plan financier et un recalage stratégique ont profilé le retour de Bill Clinton en stratège et spin doctor. A plusieurs reprises déjà, il était venu prêter main forte comme après les élections de mi mandat. Sur quoi intervient-t-il cette fois-ci?


Faire décoller le fundraising. Bill Clinton a le carnet de donateurs démocrates le plus fourni des US. Obama en a besoin étant en retard sur ses objectifs. On parle de moins de 200 millions de dollars récoltés à ce jour. Le chiffre cible astronomique de 1 milliard de dollars constitue pour l'instant un mirage. C'est par un grand évènement que les deux présidents vont initier leur collaboration le 29 avril en Virginie. Chez Terry McAuliffe déjà grand donateur de la campagne 2008 d'Hillary. Deux autres mega soirées sont prévues à New York siège de Wall Street et Los Angeles.

Recaler la stratégie anti Romney. Sans parler des égarements du démarrage de campagne contre Mitt Romney, Obama n'a pas encore installé un leadership évident. D'où son score médiocre dans les intentions de vote, à égalité 46% avec Romney alors qu'il le devançait encore à 49 contre 44 dans le dernier sondage. Bill Clinton a rencontré les stratèges d'Obama, David Axelrod et David Plouffe pour mettre au point la ligne d'attaque. Jusqu'ici la campagne Obama affrontait Romney sur son absence de conviction et ses va et vient "idéologiques" lui permettant de s'adapter à ses publics. Désormais il sera cantonné dans sa propre définition de lui-même: Un conservateur strict severe conservative. Les Démocrates l'empêchent ainsi de faire un retour vers le centre et les indépendants. Et c'est Bill Clinton qui a conseillé cette stratégie/piège.
Bien décidé à faire gagner son camp Bill.

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