Trump’s Racism Smacks Him in the Face Like a Boomerang

Published in Publico
(Spain) on 9 September 2015
by Yeray Calvo (link to originallink to original)
Translated from by Stephen Routledge . Edited by Danielle Tezcan.
The multimillionaire businessman and Republican front-runner to lead the U.S. has lost major contracts due to his xenophobia, and has received criticism from many artists, institutions and companies with great influence on the important Latino vote.

The racist statements of the controversial and outspoken entrepreneur Donald Trump (see his profile: Trump, the eccentric millionaire) that were made at the announcement of his candidacy for president of the United States, have come back to him like a boomerang. His comments were aimed at Mexico but the flying object hit him in the face.

The businessman accused his neighboring country of bringing "drugs" and "rapists" into the United States. "They're sending people who have lots of problems, and they’re bringing those problems to us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people! But I speak to border guards and they tell us what we’re getting,” he said without even blushing. "Mexico is not our friend," he added, without taking into account the enormous importance of the Latino vote in the U.S.

Things did not stop there; the candidate also announced his intention to deport more than 11 million immigrants living illegally in the United States; to scrub out the nationality of children born on American territory; and to build a 5,000 kilometer-long wall in order to "keep illegal immigrants out.” “How do you propose to build a wall that long?" the Republican was asked — the length would be equivalent to three times the width of Spain — to account for the investment that would be needed for such a piece of infrastructure. "The Mexicans will pay for it," he replied without even blinking.

Artists Take a Stand

There has been a global and immediate reaction manifested on different fronts. The Latino community has mobilized against the tycoon, warning the world of the danger in electing to the Oval Office a character with his eccentric past and aggressive policies.

Many artists, institutions and even powerful private companies led by Latinos who have settled on American soil, have attacked Trump for his xenophobia and for using Mexico as a projectile weapon in his race to lead the Republican Party and the battle to enter the White House. In just two months, the businessman has already lost several lucrative contracts and has seen his image plummet, if it ever did enjoy good health.

One of the public figures who has responded with greatest force is the singer of the Mexican band Maná, Fher Olvera, who did not hesitate to compare the businessman’s speech to those made by Hitler. The group, one of the most influential in the Spanish-speaking world and currently embarking on a world tour, portrayed Trump as an "ignorant" man who does not understand the social context which characterizes his country.

Meanwhile the Spanish actor, Antonio Banderas, made a moving speech when collecting the Platinum Award of Honor; he stated that he was proud of being Latino and defended Hispanic culture and art. "Despite Mr. Donald Trump’s interest in kicking our ass, we share the pleasure of feeling united against no one, with curiosity as our flag," said the man from Malaga.

The Colombian singer Shakira also spoke out, this time via Twitter, describing Trump’s speech as "racist and hateful." The list of celebrities who have made their feelings known (including Ricky Martin, Julieta Venegas and Pitbull, to cite a few examples) is growing longer. Romeo Santos (a singer in the band Bachata that manages to fill stadiums on both sides of the Atlantic) lambasted him at a concert in New York, "You got a problem with Mexicans, but they built your f---ing buildings, motherf-----," he snapped between songs.

All of these individuals share great power in mobilizing the masses, a significant hindrance for the candidate who in the end wants to be proclaimed a candidate for the White House; especially as the Latino vote is so important in American elections. It is a factor that does not seem to worry Trump very much, who seems convinced he has Latino support.

Economic Consequences

Trump has also experienced the bittersweet taste of discord in the business arena. Univision severed its contract with Trump to broadcast the Miss Universe pageant. The businessman responded to the punishment by filing a lawsuit against the corporation for $500 million. The dispute led to one of the most bizarre stories of the summer, when the complainant threw a journalist from the company out of the press conference, citing the excuse that he had asked about the immigration policy (see the confrontation between the journalist Jorge Ramos and Trump).

A growing trickle of media is slowly adding to the boycott. NBC Universal and Macy's have decided to sever all "business relations." The large department store chain has nearly a thousand establishments from coast to coast.

The multimillionaire again touched on the ridiculous a few weeks ago, when he said he would never eat Oreo cookies again because they are manufactured in Mexico and not in the United States, something which is actually false.

One of the most significant cases, attracting the greatest amount of media coverage, was that of the Spanish chef José Andrés, a well-known character in the United States for the cooking show he presents on television, for his chain of restaurants, and for the award he received last year from President Barack Obama for his "contribution to the country.”

The chef, motivated by statements made by the Republican favorite, decided not to open a restaurant in one of the hotels owned by Trump in Washington, as had originally been planned. Because of this, Trump again reacted with a lawsuit, which in turn has prompted an Internet protest through a crowdfunding campaign in support of the chef.


El multimillonario empresario y candidato favorito de los republicanos a presidir EEUU ha perdido grandes contratos por su xenofobia y ha cosechado multitud de críticas por parte de artistas, instituciones y empresas con gran influencia en el relevante voto latino.

MADRID.- Las declaraciones racistas del polémico y deslenguado empresario Donald Trump (consulta su perfil: Trump el excéntrico millonario), que realizó durante el anuncio de su candidatura a la presidencia de los Estados Unidos, se han vuelto contra él en un efecto bumerán. Apuntó a México pero el objeto volante acabó estampándose en su propia cara.

El empresario acusó al país vecino de traer “drogas” y “violadores” a Estados Unidos. “Están enviando gente que tiene muchos problemas, nos están enviando sus problemas, traen drogas, son violadores, y algunos supongo que serán buena gente, pero yo hablo con agentes de la frontera y me cuentan lo que hay”, declaró sin apenas ruborizarse. “México no es nuestro amigo”, añadió, sin tener en cuenta el enorme peso que tiene el voto latino en EEUU.

La cosa no quedó ahí, el precandidato anunció además su intención de deportar a los más de 11 millones de inmigrantes sin papeles que viven en Estados Unidos, borrar la nacionalidad a los niños nacidos en el territorio americano y levantar un muro de 5.000 kilómetros para “mantener a los ilegales fuera”. “¿Cómo piensa construir un muro tan largo?”, le preguntaron al republicano –la extensión es la equivalente a tres veces España-, teniendo en cuenta la inversión que supondría semejante infraestructura. “Se la haré pagar a los mexicanos”, respondió sin pestañear.

Artists take a stand

La reacción ha sido global, inmediata y se ha manifestado por diferentes frentes. La comunidad latina se ha movilizado en contra del magnate para alertar al mundo del peligro que supondría que un personaje con su excéntrico pasado y sus políticas agresivas opte a ocupar el despacho oval.

Numerosos artistas, instituciones e incluso poderosas empresas privadas lideradas por latinos y asentadas en suelo norteamericano han arremetido contra Trump por su xenofobia y por utilizar a México como arma arrojadiza en su carrera por encabezar la candidatura del Partido Republicano en la pugna por entrar en la Casa Blanca. En tan sólo dos meses el empresario ya ha perdido varios contratos millonarios y ha visto como su imagen caía en picado, si algún día gozó de buena salud.

Uno de los personajes públicos que se ha manifestado con mayor contundencia ha sido el cantante de la banda mexicana Maná, Fher Olvera, que no titubeó al comparar el discurso del empresario con los que hacía Hitler. El grupo, uno de los más influyentes del mundo de habla hispana, actualmente inmerso en una gira mundial, retrató a Trump como una persona “ignorante” que no conoce el contexto social que caracteriza a su país.

El actor español Antonio Banderas, por su parte, realizó un emocionante discurso al recoger el Premio Platino de Honor donde reivindicó el orgullo de ser latino y defendió la cultura y el arte hispanoamericano. "Pese al interés del señor Donald Trump por patearnos el trasero, compartimos el gusto de sentirnos unidos contra nadie, con la curiosidad por bandera", declaró el malagueño.

También se pronunció, esta vez a través de Twitter, la cantante colombiana Shakira, que tildó de “racista y odioso” el discurso de Trump. La lista de celebridades que se ha pronunciado al respecto, entre los que se encuentran Ricky Martin, Julieta Venegas o Pitbull, por citar un pocos ejemplos, es cada vez más larga. Romeo Santos, (un cantante de bachata 'llenaestadios' en las dos orillas del Atlántico) arremetió contra él en un concierto en Nueva York: "Tienes un problemas con los mexicanos, pero ellos construyen tus edificios hijo de puta", espetó entre canción y canción.

Todos ellos son personajes con una gran poder de movilización, un gran lastre en el caso de al final se proclamara candidato republicano a la Casa Blanca. Teniendo en cuenta además el gran peso del voto latino en las elecciones norteamericanas. Un factor que no parece preocupar mucho a Trump, que se muestra convencido de que cuenta con el apoyo latino.

Consecuencias económicas

Trump también ha saboreado el sabor agridulce de la discordia en el terreno de los negocios. Univisión rompió su contrato con Trump para retransmitir la gala de Miss Universo. El empresario respondió al castigo denunciando a la corporación por 500 millones de dólares. El litigio dio origen a una de las anécdotas más estrambóticas del verano, cuando el demandante echó de la sala de prensa a un periodista de la cadena con la excusa de que preguntó por la política migratoria (así fue el enfrentamiento entre el periodista Jorge Ramos y Trump).

Más medios se han ido sumando a cuenta gotas al boicot. NBC Universal o los grandes almacenes Macy’s han decido romper toda “relación comercial”. La cadena de grandes tiendas cuenta con casi un millar de establecimientos repartidos de costa a costa.

El multimillonario volvió a rozar el ridículo hace unas semanas al afirmar que nunca volvería a comer las galletas Oreo por ser fabricadas en México y no en Estados Unidos, algo que por otro lado, es mentira.

Uno de los casos más significativos y que más repercusión mediática obtuvo fue el del cocinero español José Andrés, un personaje muy conocido en EEUU por el programa de cocina que presenta en la televisión, por su cadena de restaurantes y por el premio que recibió el año pasado de manos del presidente Barack Obama por su “contribución al país”.

El chef, motivado por las declaraciones del favorito de los republicanos, decidió no abrir un restaurante en uno de los hoteles en Washington propiedad de Trump, como tenía inicialmente previsto. Cómo no, Trump reaccionó también con una denuncia que ha desembocada en una movilización en la red a favor del cocinero mediante una campaña de micromecenazgo.
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