@RealDonaldTrump

Published in El País
(Spain) on 29 November 2016
by J.I. Torreblanca (link to originallink to original)
Translated from by James Philip Hewlett. Edited by Helaine Schweitzer.
It’s here. Donald Trump’s presidency has already begun. We imagined it, or rather we feared it, but we weren’t expecting Trump to start making pre-emptive announcements of any changes he would make in foreign policy when he is in the White House before he has even chosen the team that will lead this policy, or before meetings have begun between his transition team and the outgoing administration.

As we also suspected, he is doing so by unorthodox and fairly un-presidential channels. Last week, he stated that he was going to end the Pacific free trade agreement. In an announcement published on YouTube, Trump announced a macroeconomic trade deal that had already been negotiated and signed, involving no less than 12 countries in the Asia-Pacific basin that account for a third of world trade, including such strategic partners for the U.S. as Japan, Australia, Canada and Mexico.

Even yesterday on Twitter, after announcing Fidel Castro’s death to his 16 million followers on Saturday, he promised that he would review the agreement reached between Obama and Raúl Castro and that if the U.S. couldn’t get more concessions for Cubans (without specifying what concessions exactly), he would end that agreement.

Once upon a time, press releases or official statements were used for such things. Even before then, diplomacy relied on letters or telegrams sent through the usual diplomatic channels. But today, 70-year-old Trump and others like him who can hardly be described as millennials, are demonstrating that they have understood better than anyone else that YouTube is the global television and that Twitter has replaced radio as a means of mass communication.

But with one crucial difference: Compared to traditional means where someone has to produce and distribute information, here, everyone has limitless means of self-publishing and there are no intermediaries. Bypassing intermediaries between the masses and their leader is the secret object of desire of every populist. And now this is within reach. It’s scary just thinking how Trump will handle his first international crisis.


Ya está aquí. La presidencia de Trump ya ha comenzado. Lo imaginábamos, más bien lo temíamos, pero no sospechábamos que antes siquiera de haber designado al equipo que va a llevar su política exterior ni haber comenzado las reuniones entre su equipo de transición y la Administración saliente, Trump iba a comenzar a hacer anuncios adelantando los cambios en política exterior que iba a acometer una vez en la Casa Blanca.

Como tampoco sospechábamos que lo iba a hacer por canales tan heterodoxos y tan poco presidenciales. La semana pasada fue el anuncio de que iba a poner fin al acuerdo de liberalización comercial del Pacífico. En un anuncio despachado por YouTube, Trump se cargó un macro acuerdo comercial ya negociado y firmado que involucra nada menos que a 12 países de la cuenca Asia-Pacífico que representan un tercio del comercio mundial, incluyendo a socios tan estratégicos para Estados Unidos como Japón, Australia, Canadá o México.

Y ayer ha sido vía Twitter donde, tras anunciar el sábado a sus 16 millones de seguidores la muerte de Castro, ha prometido que va a revisar el acuerdo alcanzado entre Obama y Raúl Castro y que si no consigue más concesiones para los cubanos (sin especificar cuáles), pondrá fin a ese acuerdo.

Hubo un tiempo en que se usaban notas de prensa o comunicados oficiales para estas cosas. Y en un tiempo anterior, la diplomacia se valía de cartas o telegramas enviados por los cauces diplomáticos habituales. Pero hoy, gente como Trump, que con sus 70 años difícilmente puede ser calificado de millennials, muestra que ha entendido mejor que nadie que YouTube es la televisión planetaria y que Twitter ha sustituido a la radio como medio de comunicación de masas.

Con una diferencia crucial: frente a los medios tradicionales, donde alguien te tiene que producir y distribuir, aquí uno se autopublica sin límites ni intermediarios. Esa anulación de intermediarios entre pueblo y líder es el secreto objeto de deseo de todo populista. Y ahora está al alcance de la mano. Miedo da pensar cómo manejará Trump su primera crisis internacional.
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