The Obama Administration Improves US Export Policies

Published in Renmin
(China) on 9 July 2012
by XiangDong Ma, QuanHong Hao (link to originallink to original)
Translated from by Emily Zhang. Edited by Tom Proctor.
On May 10, data released by the U.S. Commerce Department showed that the total value of U.S. exports in April was $182.9 billion and imports were [valued at] $233 billion; the trade balance deficit was $50.1 billion — a decrease of 4.9 percent. Between January and April, U.S. exports increased by 9.1 percent — indicating that the Obama administration is gradually realizing its “plan of doubling U.S. exports in five years.”

On March 11, 2010, Obama signed Executive Order No. 13534, which declared the implementation of the National Export Initiative and proposed the strategic target of “the plan of doubling U.S. exports in five years,” which involves doubling U.S. exports and creating 2 million jobs domestically over the next five years. It is safe to say that the National Export Initiative has achieved its initial goal in the last two years. According to the U.S. Commerce Department’s data, U.S. exports in 2011 hit a historic high, reaching $2.1 trillion — an increase of 33.5 percent compared to $1.57 trillion in 2009. The increase created 1.2 million jobs. Following such a trend, it is promising that the National Export Initiative’s strategic target will be realized in three years, since theoretically, the “plan of doubling exports in five years” can be achieved if exports increase by 15 percent annually. In the past two years, the average expansion rate of American exports has reached 15.6 percent; in addition, the new jobs that have been created have helped realize 60 percent of the goal set by the [five year] plan.

The question is: How did the Obama administration achieve such accomplishments? The answers behind its success are a series of measures that the Obama administration took to tackle economic challenges such as the high unemployment rate and high deficit.

First, the Obama administration promoted “commercial diplomacy” and provided “one-stop” services — assisting corporations with marketing their products. Officials from the Commerce Department as well as U.S. ambassadors in other countries took the roles of “salesperson” and “consultant” for American exports, which therefore provided comprehensive assistance for corporations developing a foreign market and expanding their exports. On one hand, the U.S. sends trade delegates to promote and market U.S. products in different countries and seek export opportunities. On the other hand, the U.S. invites foreign buyers to attend U.S. trade expos and encourages U.S. corporations to attend international trade expos where U.S. sales representatives can directly meet with foreign buyers, thus creating more opportunities. In addition, [the Obama administration] enthusiastically promotes “one-stop” services—coordinating between U.S. import and export banks, small business bureaus, the Department of Agriculture and the U.S. Trade and Development Agency to establish “one-stop” service centers in the U.S. and 250 U.S. embassies around the world. The goal was to help U.S. corporations rapidly launch and expand their businesses in new economies.

Second, the Obama administration increased capital for trade and assisted companies with the development of new businesses. Increasing trade capital is key to U.S. exports because [banks fear] the risks involved with big business transactions. This makes private companies, especially those of small sizes, have a difficult time acquiring capital and developing new businesses. Therefore through trade and capital investment corporations like the Export-Import Bank of the U.S., the Obama administration adopted multiple measures to help companies acquire capital and provide comprehensive services for medium and small export companies. First, it offered various loan types through current loan platforms and other innovative financial tools. Second, it expanded the scope of services for exporters, foreign buyers and other trade organizations — establishing an awareness of government assistance. Third, it increased the conveniences of getting government loans for exporters and other clients through improved efficiency in applications and internal processes. For instance, the Export-Import Bank of the U.S. acquired $32 billion of capital in 2011, an increase of 34 percent. Among that, 85 percent was capital prepared for medium and small-sized companies.

Third, the Obama administration reduced trade barriers and helped U.S. firms open up their markets. On one hand, the U.S. improved global, regional and bilateral negotiations and free trade agreement negotiations to lower or eliminate foreign trade barriers. Firstly, it continuously pushed forward the World Trade Organization Doha negotiations, which helped U.S. agriculture, merchandise and service exports develop a larger and freer international market. Second, it proactively promoted the negotiation of the Trans-Pacific Partnership, which expanded the U.S.’ market access to several of the most dynamic economies in the Asia Pacific region. For example on Feb. 7, the U.S. and Japan held the first official negotiation with respect to the Trans-Pacific Partnership. Third, it solved the remaining problems in the bilateral free trade negotiations between some important trade partners, such as Korea, Panama and Columbia. In addition, it promoted bilateral negotiations with China, Russia and other important trade partners in order to increase exports to these countries. On the other hand, they greatly reformed the export control system of U.S. strategic and high-tech industries under the premise that American security is not affected. Reducing barriers for high-tech product exports therefore enhanced the competitiveness of key American industries, which will consequently increase their market shares.

Fourth, the Obama administration strengthened the enforcement of trade rules to ensure "fair trade" and protect the U.S. domestic market. Initially, it strengthened the enforcement of the World Trade Organization trade rules and U.S. trade agreements. For instance, it strengthened the enforcement of sanitation standards as well as plant and veterinary inspection standards, which ensured that U.S. agricultural products enjoy "fair competition." Another example is the use of the 337 clauses and other measures that increased the protection of American intellectual properties. Obama believes that creativity and originality are a unique wealth of U.S. and the root of U.S. prosperity — it is even more important in the 21st century. The only way to prevent U.S. intellectual properties from being stolen and to ensure “fair competition" is to use the 337 clauses and similar ways to build up protections. Third, they protected their domestic market by utilizing trade subsidies with anti-subsidy, anti-dumping and anti-safeguard measures of the “two against and two protection.” For example on March 20, 2012, the U.S. Commerce Department announced the final results of anti-dumping and countervailing investigations concerning galvanized steel wire from China. The Chinese enterprises involved were penalized by paying 194 to 235 percent of the anti-dumping duties and 19 to 223 percent of the countervailing duty.

Fifth, under the commitment to maintaining balanced growth of world economy, the U.S. also aimed to create a favorable foreign environment for the expansion of exports. A strong, sustainable and balanced growth of the global economy is a prerequisite for U.S. export expansion. The economic growth of trading partners is a key factor governing U.S. export expansion in the next five years. Therefore on one hand, the U.S. government, through coordination and cooperation among the G-20 members, the platform of the G-20 summit and bilateral meetings with the government heads to strengthen international economic cooperation between the governments, jointly committed to global economic recovery and ensured the steady growth of the global economy. On the other hand, the U.S. urges trading partners to restructure their economic system. It urges countries with trade surpluses to take measures to stimulate their domestic demand and expand their imports — especially its largest trading partner, China, which has a trade surplus. The U.S. constantly puts pressure on the Yuan exchange rate. For example, at the Hawaii Asia-Pacific Economic Cooperation meeting in Nov. 2011, Obama again said: “Most economists estimate that the renminbi is undervalued by 20 to 25 percent. … There has been slight improvement over the last year … but it hasn't been enough. … China needs to further accelerate the appreciation.” [Editor’s note: Instead of “China needs to further accelerate the appreciation,” the actual quote was “It is time for them to go ahead and move toward a market based system for their currency.”]


5月10日,美国商务部公布的数据显示,4月份美国总出口1829亿美元、总进口2330亿美元,贸易逆差 501亿美元、环比降低4.9%;1—4月份,美国货物出口同比增长9.1%。这表明,奥巴马政府正逐步实现其“五年出口倍增计划”。
2010年3月11日,奥巴马签署第13534行政法令,宣布实施“国家出口振兴行动”(NationalExportInitiative,NEI),提出“五年出口倍增计划”战略目标:未来五年实现美国出口增长一倍,并由此为美国国内增加200万个就业岗位。两年来,NEI可以说已经初显成效。据美国商务部数据,2011年,美国出口创历史新高,达到2.10万亿美元,较2009年的1.57万亿美元增长33.5%,并由此为美国国内新增120万个就业岗位。照此发展势头,3年后实现NEI战略目标大有希望。因为,理论上,如果出口年均增长率达到15%左右,就能实现“五年出口倍增”计划。而在过去的两年,其年平均增长率已经达到15.6%,新增就业则已经实现其预定目标的60%。
那么,奥巴马政府何以取得如此成绩呢?其背后是奥巴马政府为应对高失业和高贸易赤字等经济问题挑战所采取的一系列促进出口举措。
第一,推行“商业外交”和提供“一站式”服务,扶持企业推销产品。首先,大力推行“商业外交”。商务部官员以及驻外使领馆外交官都担当美国出口产品的“促销员”和“咨询员”角色,为其企业开拓海外市场和扩大出口提供全方位协助。一方面,派出贸易使团到各国宣传和推销美国产品,寻觅出口商机;另一方面,邀请外国采购团到美国参加贸易展览和鼓励美国企业参与国际贸易会展,以创造更多的美国销售者与外国采购者直接接触机会。其次,积极提供“一站式”服务。将美国进出口银行、小企业署、商务部、农业部以及贸易发展署等机构统一协调,在美国各地和全球250个使领馆形成“一站式”出口促进服务中心,以帮助美国企业在新兴市场迅速打开局面和不断实现扩张。
第二,提高贸易融资,扶持企业发展新业务。提高对出口企业的贸易融资是扩大美国出口的关键一环,因为大批量交易或者感知风险的存在,私营企业尤其是中小企业很难筹集足够资金来发展某些新的业务。因此,通过美国进出口银行等贸易和投资金融机构,奥巴马政府采取多种方式为出口企业融资,尤其是为中小出口企业融资提供全方位服务:一是通过现有的信贷平台和创新金融工具提供多种信贷类型;二是扩大对出口商、外国采购者和其他贸易实体的服务范围,树立政府援助意识;三是通过提高申请和内部处理的办事效率,使得出口企业和其他客户利用政府的信贷程序变得更加便利。如美国进出口银行在2011年为出口融资320亿美元,同比增长34%,其中85%为中小企业出口融资。
第三,削减贸易壁垒,协助企业打开市场。一方面,推进全球、区域和双边三个层次的自由贸易协定谈判,降低或消除外国贸易壁垒。一是继续推动WTO多哈回合谈判,为美国农业、货物和服务出口开拓一个更加广阔和自由的国际大市场。二是积极推动“跨太平洋伙伴关系协定”(Trans-PacificPartnership,简称TPP)的谈判,以扩大美国在亚太地区几个最具活力经济体的市场准入。如,2012年2月7日,美国和日本就 TPP举行首次正式谈判。三是解决美国与韩国、巴拿马和哥伦比亚等一些重要贸易伙伴之间正在进行的双边自由贸易协定谈判的遗留问题,以及推进与中国、俄罗斯等重要贸易伙伴国之间的双边贸易谈判,以扩大对这些国家的出口。另一方面,着力改革美国战略性、高科技行业的“出口控制体系”,在保证美国安全不受影响的前提下,减少部分高科技产品的出口壁垒,以增强美国关键行业的出口竞争力,提高全球市场份额。
第四,加强贸易规则执法,确保“公平贸易”和保护国内市场。一是加强WTO贸易规则和美国所签订的贸易协定规则的执法力度。如利用卫生和动植物检疫标准,保护其农产品受到“公平竞争”待遇;又如利用技术贸易标准,保护其制造品得到“公平竞争”待遇。二是利用337条款加大美国知识产权保护力度。奥巴马认为,创造力和独创性是美国独一无二的最大财富,也是其繁荣的根本所在,在21世纪将显得更为重要,唯有其不被盗用才能保证“公平竞争”,因此,须利用337条款等各种办法保护美国的知识产权。三是利用贸易救济法加大反补贴、反倾销和保障措施与特别保障措施等“两反两保”贸易救济实施力度,保护国内市场。如,2012年3月20日,美商务部公布对中国镀锌钢丝反倾销反补贴调查终裁结果,中国应诉企业被裁定194%—235%的高额反倾销税和19%—223%的反补贴税。
第五,致力于世界经济平衡增长,为扩大出口创造有利的外部环境。全球经济强劲、可持续和均衡增长是美国扩大出口的前提条件,贸易伙伴的经济增长是未来几年美国扩大出口的关键因素。因此,美国政府一方面通过与 G20成员国之间的协调与合作,利用 G20峰会和双边政府首脑会议等平台加强与各国政府间的国际经济合作,共同致力于全球经济复苏,以确保全球经济平稳增长;另一方面督促贸易伙伴国经济结构转型,促使贸易顺差国采取措施刺激内需、扩大进口,尤其是对其最大贸易逆差国中国,不断施压人民币汇率升值。如,2011年11月,奥巴马在夏威夷APEC会议上又一次表示:“多数经济学家认为人民币被低估20%—25%……过去一年中国在人民币升值问题上略有改善,但仍不够……中国需要进一步加快升值。”
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