What an Interesting Ranking

Published in Sin Chew
(Malaysia ) on 8 October 2010
by Lee Ai Ru (link to originallink to original)
Translated from by NG AI FERN . Edited by Jessica Boesl.
U.S. first lady Michelle Obama tops the Forbes Global 2010 list of the world’s most powerful women. Was she elected due to her status as the first lady, or just by being "Michelle" herself?

Michelle was the first U.S. first lady to top the Forbes lists in recent years, and defeated four-time winner Angela Merkel. Previously, American women who made it to the top 10 were either secretary of state or prominent financial figures. This time around, Forbes explains that their assessment is based less on traditional titles and roles, and more on creative influence and entrepreneurship.

Then again, there remains doubt: Is exposure and prestige equal to creative influence and entrepreneurship?

Forbes has many lists throughout the year. Comparing all these lists, some rankings are indeed very interesting. For example, in Forbes’ most powerful people list (regardless of gender) and Forbes’ most powerful women list last year, Hilary ranked seventeenth on the first list, i.e. the second top woman on the list, but she was not even among the top 10 of the latter list.

What does this mean? Hillary excels among male colleagues, but her competitiveness means nothing among women? Even though Forbes’ lists are merely a media stunt over credibility, Forbes has definitely succeeded as a pioneer in introducing global rankings across all industries in the world.

In 1982, against all odds, the Forbes chief editor, Malcolm, employed a senior editor to prepare a list of America’s 400 richest people. The list of rich men made a hit, and they subsequently introduced a wide variety of global rankings, which have become the Forbes trademark and logo.

It is said that a rich man on the Forbes list once forgot to bring his passport when traveling abroad. He then took the Forbes magazine, where his photo happened to be printed on the front page, as his identity card. And he went through customs.

Also because of Forbes, the rich families in China have surfaced. And that’s how we know those attention-grabbing, second-generation, rich and young billionaires.

Forbes is obviously a significant catalyst; even if those on the list are not really among the top 10 in any industry in the world, they will be eventually after being selected for the list.


美國第一夫人米歇爾榮登《福布斯》2010年全球最有權勢女性名單榜首。她是因為第一夫人的身份、抑或“米歇爾”的身份當選?
查看《福布斯》近年榜單,米歇爾是第一個登頂的美國第一夫人,打敗之前4連任的默克爾。而之前擠入十大的美國女性,都是國務卿或財經界要人。《福布斯》解釋,新榜單評選的考量,財富與權力比重輕了,轉為關注入圍者的創造性與創業精神。但還是有個疑問:曝光率與地位名望等於創造性與創業精神?
《福布斯》一年到頭有許多排行榜,比對榜單,一些排行的確有夠玩味。例如去年的“世界權威人士”(不分性別)和“世界權威女性”榜,希拉里在前者名列第十七位,是排位第二高的女性,但在世界權威女性榜中,她卻十大不入。
這意味著甚麼?希拉里是巾幗鬚眉,但在巾幗群中卻無競爭實力?
縱使《福布斯》的排行榜,搞噱頭的成份超過可信度,但作為全球各領域排行榜拓荒者這一點上,《福布斯》是成功的。
1982年,《福布斯》總編輯馬爾克姆力排眾議,聘請資深編輯編制“全美400首富排行榜”,首富榜一炮打響,之後更陸續推出五花八門的全球性排行榜,從此成為《福布斯》的標誌和品牌。
據說,有一次一位福布斯排行榜上的富豪乘飛機出國時忘了帶護照,恰巧他的照片刊登在《福布斯》封面,情急之下他拿著這本雜誌當身份證明,居然通過了海關。
也是因為《福布斯》,中國的先富一族才浮出水面,接著才有更吸睛的中國富二代年輕億萬富豪出台。
《福布斯》是舉足輕重的推手,即使入圍前不是某某領域的世界十大,入圍後自然也就成為十大了。

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