The Silicon Valley and Us — the French

Published in Les Echos
(France) on 9 December 2010
by David Barroux (link to originallink to original)
Translated from by Mylène Perdreau. Edited by Heidi Kaufmann.
Should we be scared of Silicon Valley? Our industrialists fear the inexorable rise of a China that is regularly accused of unfair competition. In the IT business, should not our French start-up companies tremble too at the all-mighty California? Because if the textile, electronics and a growing part of the rest of the industry are now "made in China," the world of the Internet is clearly "made in California."

Can the little Frenchies — confronted with Google, Apple, Facebook and other Web actors which can rely on the English language, a huge domestic market and a considerable long-time lead in conquering global markets — hope to find a place in the cyberworld that is more than modest?

Just as it is essential to successfully become — alone or through partnerships — a key player in the Chinese market in order to better compete with China, we have to learn how to work with Silicon Valley — and not against it — in order to have a chance to become a leader in the new technology industry.

Relocating everything to Palo Alto, immigrating and adopting the American nationality is obviously out of the question. But we should not go to the opposite extreme and come down with Gaul village syndrome.* On the contrary, it is essential to go to Silicon Valley, open offices there and integrate with that special ecosystem that is made of innovations and constant interactions. We have to learn to share without fear of being plagiarized.

This is what Ericsson understood — without giving up its Swedish identity — when the provider of telecommunications moved its president of R&D to California. Now immersed in IP technology, it remains at the cutting edge and is ready for the next move. It can draw from a talent pool that is much more international, instead of only American. It also hopes that its innovations born in Silicon Valley will be exported.

France should follow that example. It should increase exchanges by going as far as creating a Department of Technology, with headquarters based in San Francisco. Its purpose would be to make the dialogue between France and the U.S. easier.

Le Web conference, which is taking place in Paris this week, goes along these lines. Evidently, it is held in English, but the Americans traveled all the way to Paris in order to establish partnerships or to work with the Silicon Sentier.**

In Silicon Valley, the United States is less self-centered and a lot less arrogant than what is claimed.

*Translator's Note: This is a reference to the French comic books, Asterix, which tell the story of the last Gaul village that resists the Roman invasion.

**Translator's Note: Silicon Sentier is the area of high-tech businesses in France.


Faut-il avoir peur de la Silicon Valley ? Nos industriels redoutent l'inexorable montée en puissance d'une Chine régulièrement accusée de concurrence déloyale. Dans la high-tech, nos start-up tricolores ne devraient-elles pas également trembler face à la toute-puissance de la Californie ? Car si le textile, l'électronique et une part croissante de l'industrie sont désormais « made in China », le monde de l'Internet est, lui, clairement « made in California ». Face aux Google, Apple, Facebook ou autres acteurs du Web qui peuvent s'appuyer sur l'anglais, un énorme marché domestique et une considérable avance accumulée pour conquérir la planète, les petits « Frenchies » peuvent-ils vraiment espérer être capables de trouver une place autre que modeste dans le cyberespace ?
Tout comme pour mieux rivaliser avec la Chine, il est primordial de réussir à devenir - seul ou en partenariat -un acteur clef sur le marché chinois, il faut aujourd'hui pour avoir une chance de s'imposer dans les nouvelles technologies apprendre à travailler avec la Valley, pas contre elle.
Pas question bien sûr de tout délocaliser à Palo Alto, d'immigrer et d'adopter la nationalité américaine. Mais il ne faudrait pas non plus céder à l'excès inverse et tomber victime du syndrome du village gaulois. Il est au contraire primordial d'aller dans la Valley, d'y ouvrir des bureaux, de s'intégrer dans cet écosystème si particulier, fait d'innovations et d'interactions permanentes. Il faut apprendre à partager sans avoir peur d'être pillé.
Ericsson, sans renoncer à son identité suédoise, l'a compris puisque l'équipementier télécoms a installé son patron du développement et de la technologie en Californie. Baigné dans la technologie IP, il reste en pointe et en alerte. Il peut puiser dans un vivier de compétences bien plus mondiales que simplement américaines et espérer en prime que les innovations nées dans la Valley s'exporteront.
La France ferait bien de suivre cet exemple. Multiplier les échanges en allant, pourquoi pas, jusqu'à créer un ministère du Numérique dont les bureaux seraient à San Francisco, et qui aurait vocation à faciliter le dialogue entre la France et l'Amérique.
La conférence Le Web, qui se tient cette semaine à Paris, le prouve. On y parle, certes, anglais mais les Américains ont fait le voyage jusqu'à Paris pour venir nouer des partenariats ou travailler avec le Silicon Sentier. Dans la Valley, l'Amérique est moins repliée sur elle-même et bien moins arrogante que certains le prétendent.
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