Business As Usual in the U.S.

Published in Sabah
(Turkey) on 17 January 2011
by Ufuk Sandık (link to originallink to original)
Translated from by Dayla Rogers. Edited by Julia Uyttewaal.
For the first time in two years I got the chance to make a trip to The Detroit International Auto Show in order to do some research on the habits of American consumers post-economic crisis. It seems that unemployed Americans and those struggling to make mortgage payments have learned absolutely nothing from the economic downturn.

The Assistant Director of Kia, Michael Sprague, who said he thinks small automobiles stand little chance on the American market, gives weight to my claim here. Small, economical cars have reportedly been experiencing an increase in sales over the past 2-3 months that is expected to be merely temporary.

Thinking Small

Americans that had bought small, fuel-efficient cars after oil prices went up turned again to big, showy, gas-guzzling vehicles as soon as the prices got cheaper. So, I suppose it’s back to business as usual…

Although the small automobiles on display at the Detroit Auto Show might not appeal to today’s American consumer, one day America will certainly learn to think small.


ABD'de her şey 'eski tas eski hamam'

İki yıl aradan sonra geldiğim Detroit Otomobil Fuarı'nda krizden sonra Amerikalıların tüketim alışkanlıklarında değişiklikleri araştırma şansım oldu. Krizde işini kaybeden, mortgage kredilerini ödemekte zorlanan Amerikalılar, yaşadıkları krizden ders almamış gibi görünüyor.
Kia'nın Amerika Başkan Yardımcısı Michael Sprague da bunu doğruluyor. Küçük otomobillerin Amerika pazarında fazla şansı olmadığını düşünüyor. Küçük ve ekonomik otomobillerde 2-3 aylık geçici bir artış yaşanıyormuş.

Küçük düşünmek
Akaryakıta gelen zam sonrasında faturayı düşünüp, yakıt tüketimi düşük, küçük araçları satın alan Amerikalılar, akaryakıt fiyatı ucuzlayınca yeniden büyük gösterişli araçlara yöneliyormuş. Yani eski tas eski hamam...
Detroit Fuarı'nda sergilenen küçük otomobiller, şimdilik Amerikalı tüketicilere hitap etmiyor. Ama Amerika bir gün mutlaka küçük düşünmeyi öğrenecek.
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