Sony Must Get to the Truth of Things and Protect the Japanese Brand

Published in Nikkei
(Japan) on 28 April 2011
by (link to originallink to original)
Translated from by Nathan Biant. Edited by Gillian Palmer.
Someone has hacked into the information systems of a subsidiary of Sony, leading to the possibility that a massive 77 million cases of leaked personal information has occurred. Like several other instances, such as in 2005 in America where there was an excess of 40 million cases of leaked credit card information, the magnitude of this case will be the world’s largest. There have not yet been any reports of fraudulent use of this information, but Sony urgently needs to conduct an investigation and disclose their findings.

It is the service known as the “Playstation Network” (PSN), an Internet delivery service, delivering software made for home consoles that has caused the possibility of this information leak. It also uses the same system as “Qriocity,” an Internet delivery service made for television released last spring.

To use this delivery service, you need to register your name, address, e-mail, ID (personal identification) and a password; it may be that all of this information has been leaked. There is no evidence that any credit card information has been leaked, but it seems that we cannot deny the possibility that it has.

Sony has confirmed that the illegal hack happened on April 19, after which they immediately suspended the system and announced all this on April 26. If information has been leaked, then it is possible that it is being fraudulently used at the same time. I am compelled to mention the large onus on Sony as an international corporation, of neglecting to disclose this information for an entire week.

I have doubts as to whether sufficient arresters were in place for the safety aspects of the system that manages information. The Internet delivery service has expanded into 59 countries, and there are delivery servers in various parts of Europe, America and Asia. These servers are connected via the network, and so the reason I have these doubts is because the risk of being hacked in those areas is high.

The credit card information leak that occurred in America caused serious damage because the hackers went straight for the companies that handle this information. This time is different, though, as if there is no membership fee you don’t have to enter any card details — plus, most young people don’t have credit cards.

More importantly than that, though, are the ID and password. There are many users who use the same ID and password combinations for other Internet information services, and so Sony needs to strongly urge those users to immediately change their ID and password for those services.

Another worry is the effect all this will have on the Japanese brand. From Mizuho bank to Sony, confidence in Japan’s security has been greatly shaken after the system problems caused by the earthquake disaster. Furthermore, this time, it is consumers from all over the world that Japan must face.

Sony needs to give serious thought as to why it delayed disclosing information, and even if there has been no fraudulent use, the management ranks must apologize to the users and promise a return to protection. They have a duty to restore people’s faith in the Japanese brand, which has been discredited.


ソニーは真相究明し日本ブランド守れ

ソニーの子会社の情報システムに何者かが侵入し、最大で7700万件の個人情報が流出した可能性が出てきた。件数的には、2005年に米国でクレジットカード情報が流出した約4000万件を上回り、世界最大規模となる。不正利用の報告はまだないが、ソニーは真相を早急に究明し、情報を開示すべきだ。

 情報が流出した可能性があるのは、ソニーが家庭用ゲーム機向けにソフトをネット配信する「プレイステーション・ネットワーク(PSN)」と呼ばれるサービスだ。昨年春から始めたテレビ向けのネット配信サービス「キュリオシティ」も同じシステムを利用している。

 配信サービスを使うには、名前や住所、メールアドレス、ID(個人認証)、パスワードなどを登録する必要があり、そのすべての情報が流出した可能性がある。クレジットカード情報は流出した形跡がないが、可能性は否定できないという。

 ソニーは不正侵入を19日に確認し、システムをすぐ停止したが、発表は26日だった。情報が流出していれば、その間も不正利用されている可能性がある。国際的な企業として、情報開示を1週間も放置していた責任は大きいといわざるを得ない。

 情報を管理するシステムについて、安全性の面で十分な防御装置を置いていたのか疑問が残る。ネット配信サービスは世界59カ国に展開し、配信サーバーも欧米やアジアなど各地にある。それがネットワークで結ばれており、侵入される危険性はその分、高いといえるからだ。

 米国で起きたクレジットカードの個人情報流出問題は、情報を仲介する会社を直接狙ったため、大きな被害が出た。今回は、有料会員でなければカード情報を入力しておらず、クレジットカードを持たない若い利用者が多いという点で異なる。

 むしろ重要なのは、IDとパスワードだ。利用者の中には、同じ組み合わせを他のネット情報サービスにも使っている人が多い。そうした人に対し、他のサービスのIDとパスワードをすぐ変えるよう、ソニーは強く呼び掛ける必要がある。

 もうひとつの心配は日本ブランドへの影響だ。みずほ銀行に続き、ソニーまで震災直後にシステム問題を起こしたことで、日本の安全性に対する信頼は大きく揺らいだ。しかも今回は世界の消費者が相手だ。

 ソニーは情報開示の遅れを猛省して、不正利用がなくても、経営陣は利用者に陳謝し、再発防止を約束すべきだろう。損なった日本ブランドの信頼を回復する責務がある。
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