The Success or Failure of US Corporations Decided by Structural Changes

Published in Nikkei Shimbun
(Japan) on 26 January 2014
by Editorial (link to originallink to original)
Translated from by Taylor Cazella. Edited by Gillian Palmer.
Major U.S. corporations are expediting the conversion of their industrial structures. Japanese corporations, which compete with U.S. corporations all over the world, should not rest comfortably with the recent upturn in business performance; rather, they need to be increasing profitability.

Overall business performance for U.S. corporations is in good standing. According to Thomson-Reuters, it would seem that 2013 net profits for the top 500 companies in the October to December period have increased by 7 percent when compared with the previous year. However, with sales coming to a halt at an only marginal increase of less than 1 percent, it cannot be said that the wind is blowing favorably for the business world.

It is often the case that business performance is determined by various changes in the circumstances surrounding the industry. The finance industry is a prime example.

With tightened regulations following the Lehman shock, it became more difficult for U.S. financial institutions to take part in high-risk transactions. Because of this, institutions such as the Bank of America, which minimized management risks in their securities and banking business, saw an increase in profits, while Goldman Sachs — and other institutions for whom the trade of securities became a source of revenue — witnessed a large-scale drop in profits.

Beyond finance, the business performances of corporations related to IT (information technology) also branch in both favorable and unfavorable directions.

Sales are up nearly 40 percent for major semiconductor producer Advanced Micro Devices; its net profit/loss summary was in the black by the end of the year. It is pouring its efforts into the production of semiconductors for image processing in video game consoles, rather than continuing with business geared toward personal computers. This management strategy, one focused on the change in customer demands, has certainly proven to be fruitful.

By contrast, IBM — suffering from a slump in the hardware industry — has been in decline for seven consecutive fiscal quarters. The sale of Chinese Lenovo Group’s low-cost server business is undoubtedly a sign of the impending sense of crisis that expedited its structural changes.

The balance sheet of U.S. corporations exemplifies the solemn reality: Even business models or management strategies that were successful in the past are likely to lose their competitive edge in the short term. That trend is spreading beyond merely IT, finance and retail industries.

In Japan, there are endless examples of formerly successful corporations that now hold lesser standings, such as Nintendo’s sudden announcement that they expect to fall into the red. Japanese corporations need to look long and hard at the trends of U.S. corporations, and they should be constantly reconsidering their business structure and polishing their competitive edge.


構造転換で明暗分けた米企業
2014/1/26付

米国の大企業が事業構造の転換を急いでいる。世界各地で米企業と競う日本企業も足元の業績回復に安住することなく、収益力を高める必要がある。

 米企業の業績は全体としては好調だ。トムソン・ロイターによれば、主要500社の2013年10~12月期の純利益は前年同期に比べ7%増えたもようだ。ただ、売上高は1%弱の微増にとどまるなど、すべての企業に追い風が吹いているとは言えない。

 事業をとりまく様々な環境の変化で業績の明暗が分かれる場合が多い。金融業が代表だ。

 リーマン・ショック後の規制強化により、米金融機関は高リスクの取引が難しくなった。このため、銀行と証券の業務を兼営することで経営リスクを低く抑えたバンク・オブ・アメリカなどが増益だった半面、証券売買を収益源としてきたゴールドマン・サックスなどの利益は大幅に減った。

 金融以外ではIT(情報技術)関連の企業でも、業績の好不調が分かれた。

 半導体大手のアドバンスト・マイクロ・デバイス(AMD)は売上高が4割近く増え、最終損益も黒字になった。パソコン向けの事業にかわり、ゲーム機向け画像処理半導体の事業に力を入れるなど、需要の変化を見すえた経営戦略が実を結んだ。

 対照的にハードウエア事業の不振にあえぐIBMは、7四半期連続の減収となった。中国レノボ・グループへの低価格サーバー事業の売却は、構造転換を急ぐ危機感の表れに他ならない。

 米企業決算は、過去に成功した事業モデルや経営戦略であっても、短期間で競争力を失いかねないという厳しい現実も示す。そうした傾向は小売業など金融やIT以外にも広がっている。

 日本でも任天堂が赤字の見通しを突然発表するなど、往年の勝ち組だった企業が劣勢に立つ例は後を絶たない。米企業の動向を注視し、日本企業も事業構造を常に見直し競争力を磨くべきだ。
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