Business As Usual in the U.S.

For the first time in two years I got the chance to make a trip to The Detroit International Auto Show in order to do some research on the habits of American consumers post-economic crisis. It seems that unemployed Americans and those struggling to make mortgage payments have learned absolutely nothing from the economic downturn.

The Assistant Director of Kia, Michael Sprague, who said he thinks small automobiles stand little chance on the American market, gives weight to my claim here. Small, economical cars have reportedly been experiencing an increase in sales over the past 2-3 months that is expected to be merely temporary.

Thinking Small

Americans that had bought small, fuel-efficient cars after oil prices went up turned again to big, showy, gas-guzzling vehicles as soon as the prices got cheaper. So, I suppose it’s back to business as usual…

Although the small automobiles on display at the Detroit Auto Show might not appeal to today’s American consumer, one day America will certainly learn to think small.