The Other Woman

Published in El País
(Spain) on 29 October 2016
by Mariam Martinez-Bascunan (link to originallink to original)
Translated from by Sullivan. Edited by Helaine Schweitzer.
When American children see Hillary Clinton, they assume that a woman can occupy the Oval Office, Michelle Obama said in one of her iconic speeches. The presence of a woman in the highest U.S. political office should be considered as positive, but that assertion is not the only contribution the first lady’s remarks have made throughout the presidential campaign which is challenging the feminization of politics.

Obama’s speeches cover the experiences that women have, and it is that "targeted communication" that appeals to us. Michelle spoke about how peculiar it is that certain women support Donald Trump’s lewd comments about their bodies, or his lack of respect for their intelligence and their aspirations. By recounting the specific experiences of women, she opened the way to publicly recognize such experience.

The first lady has been able to use light and emotional language, but she has added to those words the kind of expressive and figurative aspects of communication that are possible only by speaking with her entire body. Her gestures and dramatic emphasis produce a closeness to her audience, an audience that is particularly aware of the distinct nature of Michelle Obama’s message. "I wake up every morning in a house built by slaves," she says, and just by saying it, she points out that utopia is possible.

The description of Michelle’s experiences publicly articulates things in a way that many of us demand, bringing into the open experiences that fall outside the "normal" political discourse or which cannot be articulated in a traditionally dispassionate or formal way. In an election that will decide between civilization and barbarism, this passion is especially useful as an ethical basis with which to mobilize the masses. Without avoiding current issues such as climate change, social divides or misogyny, Obama distances herself from the cold establishment because she interprets and communicates politics as someone speaking from outside the apparatus, someone whose mission it is to generate empathy rather than merely formulate speeches. Connecting communication with desire is persuasive and seductive. Just what Clinton lacks.


Cuando los niños y niñas estadounidenses vean a Clinton darán por hecho que una mujer puede ocupar el Despacho Oval, señaló Michelle Obama en uno de sus emblemáticos discursos. La presencia de una mujer en la más alta instancia de representación política debe valorarse como algo positivo, pero ahí no acaba la contribución de las intervenciones de la primera dama a lo largo de la campaña en ese reto hacia la feminización de la política.

Sus discursos están atravesados por la experiencia de las mujeres, y es a partir de esa “comunicación situada” desde donde apela a un nosotros. Michelle hablaba de la particularidad de las mujeres al soportar los comentarios obscenos de Trump sobre sus cuerpos, o de la falta de respeto hacia su inteligencia y sus aspiraciones. Al narrar la experiencia específica de las mujeres abría paso a su reconocimiento público.

La primera dama ha sabido jugar con la ligereza y la emocionalidad de las palabras, pero a ellas ha sumado aspectos expresivos y figurativos de la comunicación que solo son posibles con la entrada del cuerpo en el habla. Sus gestos y sus énfasis dramáticos producen cercanía con respecto a una audiencia que se hace más consciente de la existencia de lo diferente: “Me levanto cada mañana en una casa construida por esclavos”; y al así decirlo, señala también que la utopía es posible.

Con el relato de las experiencias de Michelle entra en la arena pública la expresión de muchos reclamos que quedan fuera de la discusión política “normal” o que no pueden ser dichos bajo los tradicionales estilos desapasionados y formales a lo Clinton. En una elección dirimida entre civilización y barbarie, esta emocionalidad se utiliza más como reclamo ético que para movilizar a las masas. Sin eludir los problemas del momento, como el cambio climático, las divisiones sociales o el machismo, consigue distanciarse del frío establishment porque interpreta y comunica la política como alguien que habla desde fuera del aparato, con un estilo orientado a generar empatía, antes que a la mera formulación de afirmaciones. Al conectar la comunicación con el deseo, es persuasiva y seductora. Justo lo que le falta a Clinton.
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