When Drones Come Knocking
Published in Braunschweiger Zeitung
(Germany) on 2 December 2013
by Andreas Schweiger (link to
original)
Soon, people who buy from the online superstore Amazon will no longer have to wait for the postman. Instead, their packages will be delivered in under half an hour by a drone, an unmanned aircraft. This has been technologically possible for a while; only legal problems remain. Once they are solved, consumerism will have even fewer boundaries. How horrible!
For some, these drones might be a great innovation. For those, for example, who live in the country and are waiting for important machine replacement parts, or those who desperately need certain medicines. But private consumers? What are the drones supposed to bring, besides even faster consumption? In 30 or 50 years, it will probably only take the electrical impulse of a consumerist thought to bring not only books, MP3 players, tools and clothes flying to your door, but also pizza and fries.
But won’t it be terribly boring and predictable when everything is available every day and at any time? When we stop going outside and interacting with other people as we shop? When we no longer get that wonderful feeling of anticipation?
City centers will fall into disrepair and the sky will be dark with hundreds of drones, constantly whirring from place to place. Sure, the world changes constantly, and that’s good; however, there are some things we can do without. Marketing drones are one of those things.
For some, these drones might be a great innovation. For those, for example, who live in the country and are waiting for important machine replacement parts, or those who desperately need certain medicines. But private consumers? What are the drones supposed to bring, besides even faster consumption? In 30 or 50 years, it will probably only take the electrical impulse of a consumerist thought to bring not only books, MP3 players, tools and clothes flying to your door, but also pizza and fries.
But won’t it be terribly boring and predictable when everything is available every day and at any time? When we stop going outside and interacting with other people as we shop? When we no longer get that wonderful feeling of anticipation?
City centers will fall into disrepair and the sky will be dark with hundreds of drones, constantly whirring from place to place. Sure, the world changes constantly, and that’s good; however, there are some things we can do without. Marketing drones are one of those things.
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