Progessivism Has Its Price

Published in El Pais
(Spain) on 16 April 2011
by Miguel Yuste (link to originallink to original)
Translated from by Myra Siddiqui. Edited by Mark DeLucas.
The Huffington Post was created six years ago as an Internet platform for spreading progressive ideas, which finally made way for the victory of Barack Obama. Thousands of bloggers — up to 6,000 — post their articles on that page at no cost, in what until now was a system that benefited both sides. It provided Huffington with content and the bloggers with relevance and a loudspeaker to express their opinions. Until AOL came.

The deal, reached last February, just closed. AOL, the veteran Internet firm, bought Huffington for 230 million euros. The romantic journalistic adventure has been a juicy business whose profits have gone to a few hands, especially to those of its founder, Arianna Huffington. One of those bloggers, Jonathan Tasini, writer and former Democratic candidate for senator, is now demanding his share. Tuesday he filed a lawsuit demanding a third of the sale price, or 72 million euros, for him and the rest of his colleagues

Arianna Huffington is irritated. One only has to read her commentary published on her online newspaper to see this. In addition to heaping insults on Tasini, she explains the small chance of the blogger winning the lawsuit. And perhaps she is right. It does not seem logical to now demand part of the business deal after freely accepting the gratitude of their collaborations. But perhaps the director has reasons to worry since, regardless of whether the plaintiff wins or loses, his case uncovers the weaknesses of this new journalism, which has brought notoriety to Huffington.

The publication's bloggers do not know the amount of traffic it generates and, therefore, do not know the amount of profit they make. So says Tasini. The concise writings of this medium (only 80 journalists) confirm that it's more of a content aggregator than generator, which does not match the influence it exercises. The blogs are, according to the founder, its DNA. But it does not pay royalties. One wonders whether the giant has feet of clay and whether in its sale it has or hasn't cheated both parties.


El progresismo tenía precio

The Huffington Post nació hace seis años como una plataforma en Internet en la que difundir las ideas progresistas que finalmente se abrirían paso con la victoria de Barack Obama. Miles de blogueros -hasta 6.000- cuelgan sus artículos de esa página sin contraprestación alguna, lo que hasta ahora era un sistema que beneficiaba a ambas partes. Al Huffington le aportaba contenidos y a los blogueros, relevancia y un altavoz en el que expresar sus opiniones. Hasta que llegó AOL.

La operación, acordada en febrero pasado, se acaba de cerrar. AOL, la veterana firma de Internet, ha comprado el Huffington por 230 millones de euros. La romántica aventura periodística ha resultado ser un suculento negocio cuyos beneficios han ido a parar a unas pocas manos; especialmente a las de su fundadora, Arianna Huffington. Uno de esos blogueros, Jonathan Tasini, escritor y una vez candidato demócrata a senador, reclama ahora su parte. El martes interpuso una demanda exigiendo para él y el resto de sus colegas un tercio del precio de venta, o sea, 72 millones de euros.

Arianna Huffington está irritada. No hay más que leer su comentario al respecto publicado en la portada de su periódico online. En él, además de deslizar insultos contra Tasini, explica las pocas posibilidades del bloguero de ganar la demanda. Y quizá tenga razón. No parece lógico que se exija ahora parte del negocio después de haber aceptado libremente la gratuidad de sus colaboraciones. Pero quizá la directiva tiene motivos para inquietarse porque, al margen de que el demandante gane o pierda, su caso destapa las debilidades de ese nuevo periodismo que tanta notoriedad ha conferido a Huffington.

Los blogueros de esta publicación desconocen el tráfico que generan a la misma y, por tanto, cuál es el beneficio que logran. Así lo asegura Tarsini. La escueta redacción de este medio (apenas 80 periodistas) confirma que es más agregador de contenidos que generador de los mismos, lo que no se compadece con la influencia que ejerce. Los blogs son, según su fundadora, su ADN. Pero no paga derechos de autor. Inevitable preguntarse si el gigante no tenía los pies de barro y si en su venta han ganado o no las dos partes.
This post appeared on the front page as a direct link to the original article with the above link .

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