King Trump: ‘America Is Back’

Published in esdiario
(Spain) on 7 March 2025
by Eugenio Narbaiza (link to originallink to original)
Translated from by Victoria Wallace. Edited by Laurence Bouvard.


Six weeks after being sworn in as president of the United States and fulfilling his constitutional duty of unveiling his plans before members of Congress and the Senate in the State of the Union Address, Donald Trump showcased a political marketing and communication strategy last Tuesday aimed at showing the world that America’s decline, loss of leadership and structural crisis are over, because with him, “America is back.”

This political marketing strategy was unveiled in the presence of a Democratic Party whose representatives managed some protest, but in the main had no choice but to sit back and listen as the American president blamed them for all the nation’s woes. His speech had two components that give vital insight into the possible future actions of a president who has only four years to implement his policies, unhindered by any obstacle aside from the judicial branch, seeing as he has a majority in the two houses comprising the legislative branch.

The first of these was undoubtedly the setting in which he delivered the address, as both his entrance into the House chamber as well as the legislative representatives’ behavior made Trump’s speech seem much more like that of a king returning to power, a lauded ruler come to save America from decline and lack of leadership in the face of external threats in an ever-changing world. Internally, it made him seem like a politician capable of surmounting the evident lack of harmony within a divided and polarized society like that of American society today.

The second marked aspect of Trump’s address was his tactic of referencing American citizens present within the chamber itself. This would be an unusual move in a European parliament, and could really only happen in parliaments that arose from old British cultures. It’s a tactic that involves interacting with ordinary people and making them out to be the cause of their personal circumstances in order to further a political agenda, making them into nominal heroes in the wider narrative of the government’s decisions. Thus, Trump used a border control agent who took a bullet on the border to discuss his immigration policies; the daughter and widow of an American soldier who was killed in Afghanistan; a young sportswoman who had lost a competition to a transgender woman to announce his plans for banning of trans women in female sporting events; and Elon Musk, businessman-turned-politician who does not hold a concrete government role but carries out budget cuts within the American administration. Trump used Musk as an example of how Social Security was being paid out, even going so far to state that, until Trump took office, the administration was needlessly paying out Social Security to people over the age of 100, despite the unlikelihood of these individuals even existing. He went on to talk about the Taiwan Semiconductor Manufacturing Company, whose proposed $100 billion investment would see them avoiding tariffs. Trump also mentioned the recent boost in the automotive industry and reminded Congress that he had protested rising inflation rates on groceries, inflation caused by importing foreign fresh produce, which impedes sale of American goods and hinders farmers’ attempts to better their lives.

Throughout the address, Trump hardly commented at all on the matter of Ukraine, aside from expressing the need to reach a peace agreement and complaining about the lack of compensation received in exchange for U.S. aid sent to the country. Indeed, he only touched on the need for increased European involvement in the material defense of Ukraine (by which he means economic investment.) Strangely, he barely even mentioned NATO, despite it having been rumored that the U.S. may choose to withdraw from the organization.

Listening to this address and analyzing what new American politics may look like makes one thing clear: From now on, the United States will go its own way, turning its focus inward to carry on being the leader it says it is. However, it has lost its way in the midst of Trump’s goal for other nations to surrender their own ambitions; his ready disregard for all rules other than those that serve U.S. interests; his turning a blind eye to any course of action that would sidetrack the U.S. from the mantra that “America is back” — more pipe dream than reality. Trump will be that crownless king who will try to make the world bow to his whim or else suffer his politically insulting tariffs, leaving other countries without sure allies and saddling them with punishing tariffs to pay.

Will Trump be able to achieve this within the four-year time frame, or will he hope to have a third term to finish the job in what is being called the “New World Order”?


Trump el Rey de un Estados Unidos que ha vuelto

El presidente de Estados Unidos, Donald Trump

Seis semanas después de su toma de posesión como presidente de Estados Unidos y cumpliendo el precepto constitucional de presentar sus planes de trabajo en lo que se conoce como el Discurso de la Unión ante los miembros del Congreso y del Senado, Donald Trump protagonizó el pasado martes una operación de marketing político y de comunicación para demostrar ante el mundo que la decadencia americana, la pérdida de liderazgo y su crisis estructural ha acabado porque con él , “Estados Unidos ha vuelto”.

Esta operación de marketing político que se realizó en presencia de un partido demócrata cuyos representantes protestaron un poco pero que fueron meros espectadores de como el presidente americano les culpaba de todos los males de la nación, tuvo dos componentes vitales para entender cuál va a ser en el futuro el modo y las maneras de actuar de un presidente que solo tiene 4 años para ejecutar sus políticas, sin traba ninguna salvo la judicial, al tener mayoría en las dos cámaras de representación legislativa.

El primero de estos componentes ha sido sin duda el escenario, dado que tanto su acceso a la cámara como el comportamiento de los representantes legislativos, convirtieron el discurso en la reaparición de algo parecido a un rey que retorna a la actividad, aclamado y considerado como un salvador de la decadencia nortea mericana, de la falta de liderazgo ante sus competidores externos en un mundo que está cambiando sus posiciones e internamente como el político capaz de recuperar la evidente desunión de una sociedad dividida y polarizada como es la sociedad norteamericana.

El segundo de los aspectos destacados de este discurso, ha sido la utilización de los ciudadanos americanos presentes en la cámara, en una manera inusual en los parlamentos europeos y que solo puede darse en las cámaras de origen sajón, interactuando con ellos y convirtiéndoles en la causa de sus situaciones de vida para la realización y desarrollo de sus políticas, haciéndoles protagonistas nominales de sus medidas de gobierno. Así utilizó a un guardia de inmigración que tuvo un tiroteo en la frontera para hablar de sus políticas de inmigración, a la hija y viuda de un militar americano que fue asesinado en Afganistán, a una joven deportista que perdió una competición con alguien que había cambiado de sexo para anunciar la prohibición de su participación en competiciones deportivas femeninas, a Elon Musk, un empresario metido a político que no ostenta un cargo definido pero que se encargará de recortar gastos en la administración americana, para lo que utilizó como ej el modo que se estaban pagando las pensiones , hasta el punto de que explicó que hasta su llegada, la administración pagaba sin control pensiones a personas de más de 100 años de edad, resultando inverosímil incluso su existencia, o cuando puso como ejemplo la anunciada inversión de una empresa de Taiwán, fabricante de conductores que relazará una inversión de 100 mil millones de dólares para evitar aranceles, el nuevo impulso al sector del automóvil o cuando se quejó de la incipiente inflación que sufre la cesta de la compra por la importación de productos agrícolas extranjeros que impiden la venta y la mejora de la vida de los agricultores.

En su discurso, apenas hizo mención a temas como Ucrania, en donde si expresó la necesidad de alcanzar la paz, quejándose de la falta de contraprestación recibida a cambio de la ayuda enviada y mencionando de refilón a una Europa que debería implicarse más en materia de defensa con inversiones, resultando curioso que no hiciera ninguna referencia a la Otan, a pesar de que se había rumoreado la posible salida de Estados Unidos de la organización militar.

Escuchado este discurso y analizado cual va a ser la nueva política norteamericana, lo que si ha quedado claro es que, a partir de ahora, Estados Unidos irá a lo suyo centrándose en sí mismo para seguir siendo ese líder que dice ser pero que ha olvidado su ejercicio con la pretensión de que los demás se rindan a sus pretensiones, no dudando para ello, no respetar otras reglas que las que ayuden a sus necesidades, ni otros caminos que les desvíen de esa expresión más soñadora que real de que “Estados Unidos ha vuelto” y que Donald Trump será ese Rey sin corona que intentará que todos se plieguen a sus deseos o serán castigados con sus “aranceles de desprecio político” sin aliados definidos y con servidumbres impuestas.

¿Será capaz de conseguirlo en tan solo 4 años o quizás para completar su camino aspirará a tener un tercer mandato en lo que se denomina “el nuevo orden”?
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