Obama Romances the Young

Published in die Presse
(Austria) on 23 April 2011
by Thomas Seifert (link to originallink to original)
Translated from by Ron Argentati. Edited by Mark DeLucas.
The president has to win back alienated American youth

In the 2008 elections, they were Obama’s greatest supporters and fans: the “digital natives.” They are that generation that grew up when digital technologies like the computer, the Internet, cell phones and MP3 players became widely available. In 2008, the “digital natives” voted overwhelmingly for Barack Obama.

A president who listens to Def Jam’s rapper Jay-Z on his iPod, who wants to be a Facebook friend and is still refreshing, not cynical and idealistic — this was a guy they wanted in the White House.

But even President Obama had to realize that Max Weber’s dictum that politics is like vigorous drilling into hardwood boards is still a valid observation. Still, being a carpenter is far too mundane a job for a messiah.

So it wasn’t just a coincidence that Obama kicked off this campaign for the presidency with a visit to the Palo Alto headquarters of the Facebook social network. That gained him entry into the living rooms of America’s twenty-somethings, where he could begin rekindling the cooling romance he once had with young America.

During his speech, Obama mentioned the price billionaire Facebook founder Mark Zuckerberg (annual income around $13.5 billion*) would have to pay to help erase the U.S. budget deficit: He and other wealthy people would have to pay more in taxes. Zuckerberg reacted with equanimity, saying, “I’m cool with that.”

Zuckerberg’s young fans probably are, too.

*Editor's note: $13.5 billion is Zuckerberg's net worth.


Obamas Jugendromanze
THOMAS SEIFERT (Die Presse)
23.04.2011

Der US-Präsident muss die verprellte Jugend zurückgewinnen.


Sie waren bei den Wahlen 2008 Barack Obamas größte Unterstützer und Fans: die Digital Natives. Das ist jene Generation, die zu einer Zeit aufgewachsen ist, in der digitale Technologien wie Computer, das Internet, Mobiltelefone und MP3s allgemein verfügbar waren. Die Digital Natives haben 2008 mit überwältigender Mehrheit für Obama gestimmt.

Ein Präsident, der den Rapper & Label-Boss von Def Jam auf seinem iPod hört, der ihr Facebook-Freund werden will und erfrischend unzynisch und idealistisch ist – er war ihr Mann fürs Weiße Haus.

Aber auch Präsident Obama musste nach seiner Angelobung feststellen, dass Max Webers Diktum noch immer Gültigkeit hat: Politik ist das Bohren von harten Brettern – Zimmermann ist ein schnöder Job für einen Messias.

Es war also kein Zufall, dass Obama zum Wahlkampfauftakt die Büros des sozialen Netzwerks Facebook in Palo Alto besuchte. Das öffnete ihm wieder den Weg ins Wohnzimmer der Mitte-20er-Millennials, gab ihm Gelegenheit, die erkaltete Romanze zwischen ihm und dem jungen Amerika wieder aufzuwärmen.

In seiner Rede sprach Obama über den Preis, den Milliardäre wie Facebook-Gründer Mark Zuckerberg (Vermögen rund 13,5 Milliarden Dollar) für die Sanierung des US-Haushalts zahlen müssen. Die reichsten Amerikaner sollen zur Kasse gebeten werden. Zuckerberg nahm es mit Gleichmut hin: „Ich bin damit einverstanden.“ Zuckerbergs junge Fans wohl auch.



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