Google: The Worldwide Assistant

Published in El País
(Spain) on 16 August 2013
by Editorial (link to originallink to original)
Translated from by Stuart Taylor. Edited by Gillian Palmer.
Google has led us to believe that it has had enough of the fuss surrounding its love of sniffing around in its customers’ emails. Its philosophy is absolute and allows for no argument. The U.S.-based multinational explains that "just as a sender of a letter to a business colleague cannot be surprised that the recipient's assistant opens the letter, people who use web-based email today cannot be surprised if their emails are processed by the recipient's [email provider] in the course of delivery.”

On the other side of the dispute, and rather unconvinced by Google’s arguments, is John M. Simpson, head of the U.S. Bureau of Consumer Protection. “Sending an email is like giving a letter to the Post Office … I expect the Post Office to deliver the letter based on the address written on the envelope. I don't expect the mail carrier to open my letter and read it.” Therefore, he claims that Google does not respect its users’ privacy and has no shame in admitting it.

The battle has commenced. New technologies arrived with the promise of making things easier, bringing people closer together, allowing us to save a great deal of time on daily tasks. We no longer need paper and pens, envelopes, stamps or mailboxes, etc. With a single click of a mouse we can send a declaration of love, a bill, instructions for making a bomb or a simple recipe for croquettes.

At that same moment, a legion of robots starts working to find the traces of your private correspondence that may be relevant. Why? According to the United States, they can spy on social network, emails and other such electronic media used daily by the public in order to avoid, for example, a threat such as the incident with former CIA employee Edward Snowden.

These robots not only collaborate, so to speak, to save our skins from an attack. They also want to help in other fields. If they detect the word “love” in your email, they then fill your inbox with addresses of florists. They check to see if you have written “taxes” and pass on your details to the tax office. Google says it best: the blessing of having a good assistant. However, no one has been asked if they wanted or needed one.


Google ha dado a entender que ya está bien de hacer tanto ruido por su afición a husmear en los correos electrónicos de sus clientes. Su filosofía es rotunda y no admite discusión: si una secretaria, explica la empresa multinacional estadounidense, abre el correo que un colega envía a otro, ¿por qué se sorprenden entonces los usuarios de Gmail si los procesadores toman nota de sus mensajes por correo electrónico?

Al otro lado de la disputa, y bastante poco convencido de los argumentos de Google, se sienta John M. Simpson, director de la Oficina de Defensa del Consumidor de Estados Unidos. Cuando escribo una carta y la llevo a Correos para que la hagan llegar a su destinatario, viene a decir, doy por hecho que nadie va a abrirla para curiosear lo que lleva dentro. Por tanto, sostiene, Google no respeta la privacidad de sus usuarios y, además, no tiene empacho en reconocerlo.

La batalla está abierta. Las nuevas tecnologías llegaron con la promesa de facilitar las cosas, de conectar a la gente que andaba dispersa, de permitir ahorrar un montón de tiempo en las tareas cotidianas. Ya no hace falta papel y lápiz, ni ningún sobre, ni comprar el sello, ni acercarse al buzón, etcétera. Basta darle un clic al ratón para mandar una declaración de amor, una factura, las instrucciones de fabricación de una bomba o, simplemente, la receta de las croquetas.

En ese mismo instante, una legión de robots empieza a trabajar para encontrar esos rastros de su correspondencia privada que puedan resultar relevantes. ¿Para qué? Para evitar, por ejemplo, un atentado, comentan los Estados que, como reveló el exagente Edward Snowden, pueden espiar en redes sociales y correos electrónicos y demás cacharrería electrónica por los que circulan las personas con sus cosas.

Los robots no solo colaboran, por así decirlo, para salvarle el pellejo de un atentado. También quieren ayudar en otros terrenos. Detectan en su correo la palabra “amor” y le llenan el buzón con las direcciones de floristerías. Comprueban que ha escrito “IVA” y le pasan sus datos a Hacienda. Lo dice Google: la bendición de tener una buena secretaria. Lo que a nadie se le ha preguntado, sin embargo, es si quería una, si la necesitaba.
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