American Market Is Inditex’s Main Objective
Published in El Correo Gallego
(Spain) on 25 January 2015
by Miguel Ángel Otero Simón (link to
original)
Inditex has been growing strongly and continuously since its creation. This unbelievable growth in sales volumes and profits is also reflected in the number of countries and shops all over the world where Inditex operates. At the beginning of the economic crisis in 2008, Inditex overtook GAP to become the world’s leading company in the textile industry. This American company is its main competitor. To keep growing at this rate and consolidate its worldwide leadership position, Inditex’s main objective is to consolidate itself in the American market. This is a very challenging market, which Inditex entered in 1989. After 25 years, there are just over 25 shops. However, the U.S. represents a quarter of the world’s economy and, along with China, is still the driving force of global economic growth. Its young, growing, innovative and high-income population is made up of the ideal customers for Inditex’s products. A company must lead the American market in order to be considered a true leading global company.