Is the American Media Telling the Truth?

Published in Huanqiu
(China) on 22 February 2011
by Gong Tieying (link to originallink to original)
Translated from by Howard Segal. Edited by Mark DeLucas.
This writer was once a workshop speaker participating in a United States news exchange seminar and experienced at close range how America — this media empire — functions. In this process, what impacted me the most was that this country, which controls the world’s right to speak, is not like how it’s advertised as having an absolutely free public opinion environment.

Internationally, the American media often appear as freedom apologists, boasting of their own absolute freedom and fairness, and arrogantly offering advice to other countries at every turn. But when the American news people communicated with this author, they did not avoid talking about the media’s public opinion tendencies. Mark Feldstein, a career American news anchor of the last 20 years, said: “Two hundred years ago the source of newspaper financing was mainly the two main American political parties. In the 19th century the situation changed: The newspapers that relied mainly on the political parties changed to depend on commercial operations. Therefore, as everyone can imagine, whoever forks over the most money can control the newspaper and control the media.” Those businesspeople who contribute capital do not perhaps need to carry out press censorship of the newspaper; the newspaper will carry out self-regulation: If the content displeases businesspeople, it will choose to not publish this news in order to avoid an interruption of financing. In this way the American media evolved from having a dominant political tendency to a dominant commercial tendency.

The media suffer not only the interference of dominant businesses but also the interference of the government — in fact, President Obama once experienced an intense conflict with Fox News. According to Lee Huebner, the former deputy director of the Nixon White House research and writing staff, Fox News is the medium of the conservative party and is often bitterly critical of Obama’s policies. Obama then dispatched special aides to see these media executives and publicly declared that Fox News is not impartial.

The media will also self-censor news unfavorable to the government in order to avoid offending the government. For example, after the American war on terrorism commenced, the government began illegally monitoring individuals’ phones. After The New York Times obtained this story, it worried that publishing would attract government disfavor and hesitated for a year whether or not to publish. Afterward, it was only when the journalist covering this event wrote a soon-to-be-published book revealing this information that The New York Times carried the story. If the media report news unfavorable to the government, the United States government’s typical practice is to pressure media leaders, give rivals a story in the future or not invite your media reporter to attend events held at the White House — an endless variety of methods.

That is to say, in America it is also very difficult to find media that have absolute freedom of speech, and media that report with complete balance are similarly difficult to find. In fact, it’s not hard to understand this kind of phenomenon. In addition to the media not being independent of the whole society, society’s way of operating, its political system and business model all influence the media's reporting tendencies. Every society has different interest groups, and the media will naturally become the channel for expressing different views of society.

But, as the media, they still must seek objectivity and fairness, and the basic precursor of objectivity and fairness is not lying. Another takeaway of this writer in the seminar was this: No matter whether it is the government spokesperson or the media, none should lie. A government spokesperson who lies will lose credibility, and media that lie can’t talk about objectivity and fairness. Therefore, talking from this perspective of truthfulness, government officials and the media both need to oversee these efforts.


The author is the deputy director of the Tianjin Municipal People’s Government News Office.


笔者曾作为发言人研讨班的一员赴美参加新闻交流研讨活动,近距离感受美国这个传媒帝国是如何运转的。在此过程中,感受最深的是,这个掌控世界话语权的国家,并不如宣传的那样拥有绝对自由的舆论环境。


  美国媒体在国际上常以自由“卫道士”的形象出现,标榜自己绝对的自由公正,动辄居高临下地对他国指指点点。但美国新闻人在跟笔者交流的时候并不讳言媒体的舆论倾向。有着近20年记者职业生涯的美国电视新闻主持人马克·费德斯坦说:“两百年前,我们报纸资金的来源主要是美国两大政治党派。到了19世纪情况发生了变化,依靠政治党派为主的报纸变成了依靠商业运作。所以大家可以想象,谁出钱多,谁就可以控制报纸控制媒体。”那些出资的商人也许并不需要对报纸进行新闻检查,但是报纸会进行新闻自律:如果内容得罪商家,它们会选择不刊登这则消息,以免中断资金来源。这样,美国媒体就从政治倾向性主导转为商业倾向性主导。


  不仅受商业主导,媒体也会受到政府的干涉,奥巴马总统就曾和福克斯新闻发生过激烈冲突。据尼克松时期白宫研究室副主任李·休伯纳介绍,福克斯新闻是保守派的媒体,经常尖刻地批评奥巴马的政策,奥巴马就派特别助手去见该媒体高管,并公开宣称福克斯新闻不公正。对政府不利的消息,媒体也会自我审查以免得罪政府。例如,美国反恐战争后政府非法对个人电话监听,《纽约时报》得到此消息后担心发表引起政府反感,犹豫一年是否报道,后来采访此事件的记者写了一本披露此信息的书即将出版,《纽约时报》才刊登此消息。媒体如果报道了对政府不利的消息,美国政府的典型做法是向媒体负责人施压,或者日后将消息告诉你的竞争对手,或者在白宫举办活动但不请你媒体的记者参加,各种手段层出不穷。


  所以说,言论绝对自由的媒体,在美国也很难找到,报道绝对公正的媒体,同样难寻。对这种现象,其实不难理解,媒体不可能独立于整个社会之外,社会的运行模式、政治体制、商业模式,都会影响到媒体的报道倾向。每个社会都有不同的利益群体,媒体自然要成为不同社会意见表达的渠道。



  但作为媒体还是要力求客观公正,客观公正的基本前提是不说假话。这是笔者在研讨活动中的另一感受:不论是政府的发言人还是媒体都不能说假话。政府发言人讲假话就会丧失公信力,媒体讲假话就谈不上客观公正。所以,从不讲假话这个角度讲,政府官员需要监督,媒体也需要监督。▲(作者是天津市人民政府新闻办公室副主任。)
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