Fox News Channel, property of media magnate Rupert Murdoch, has allied with Colombia’s RCN television group to create a channel called “Mundo Fox.” Aimed at the growing Hispanic population in the United States, the channel will begin broadcasting in September and October of 2012.
The targets of the channel are the 50 to 60 million Hispanics in the U.S., says Gabriel Reyes, president of RCN television, to the radio station RCN.
The headquarters of the new channel will be in Los Angeles and the ownership will be divided in half between RCN and Fox. Its contents will be made up fundamentally of “entertainment and fiction,” which will include soap operas from RCN and sports programs from Fox.
The informative programs will be based on the news channel NTN24 from RCN, which broadcasts in a television system paid in the U.S. “It will be traced jointly by RCN and by Fox International Channels,” said the president of the former channel, Hernan Lopez, also to RCN radio.
The new channel would face competition with Univision which already has 62 local stations and 73 radio stations, and is followed by Telemundo, while the Hispanic population grew by 43 percent in the last decade and already is the most important minority in the United States, with 50 million people.
RCN Radio and RCN television are owned by Colombian businessman Carlos Ardila Lulle and are the main outlets of communication in the South American country.
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