Does the U.S. Want CNN to Interfere With Taiwan?

Published in Huanqiu
(China) on 1 September 2009
by (link to originallink to original)
Translated from by Nicholas van Heyst. Edited by Jessica Boesl.
The destruction that Typhoon Morakot brought to Taiwan received a great deal of attention from the world media, some of which included criticism of certain authorities. One piece of criticism that received the most attention was an online survey conducted by CNN, an American cable television news network. The survey indicated that 82 percent of those surveyed agreed that President Ma Ying-jeou should hold himself accountable and resign by the afternoon of the September 17. I, however, am very skeptical of what took place.

First of all, this internet survey has a lot of reliability issues that need to be called into question. After all, the number of people who access any certain media web page on a regular basis must have some type of bias. This group of people will certainly not reflect a broad range of opinions. Among the people living in Taiwan who were busy with rescue efforts, how many working on the front lines of the operation might actually have been found browsing the CNN web page? Whose opinion is it that this survey reflects?

Secondly, one can't help but be suspicious of CNN's motive for conducting the survey. The media is capable of creating public opinion. Moreover, given CNN's renown, its online survey is capable of establishing key points that will influence other media sources and indirectly influence Taiwanese politics.
  
Finally, one must be very cautious of the slant that is so evident in this survey. The survey's heading inquires, "Shouldn't the leader of Taiwan step down over the sluggish disaster relief?" The heading in and of itself is slanted and persuasive enough, but they do not stop there. In the report they slighted Ma Ying-jeou by referring to him casually as "this man."
  
CNN boasts of being a professional private news media source that has worldwide influence, but they are in no way objective or impartial. Also, without exception, CNN will protect the United States' national interest by reflecting and propagating U.S. values. Since the end of the Cold War, the importance of the role of media propaganda as a soft power tool in international political struggles has grown steadily. CNN, as a producer of private television media, plays an important role of its own in the soft power of the United States.
  
But this time, CNN has extended itself too far and its cards were exposed. Even the general media and public opinion in Taiwan had trouble accepting this survey. Taiwanese people think that "CNN's survey [is] over the top." Taiwan's TVBS telephone survey results indicated that even though Ma Ying-jeou's approval rating is currently only 20 percent, 59 percent of people still do not think he should step down. Taiwan's TVBS telephone survey, without a doubt, has slapped CNN in the face for its lack of professionalism.
  
Yet, CNN's spearing of Ma Ying-jeou does not necessarily do service to the U.S.'s national interests. The U.S. government was happy to see improvement in the relationship between China and Taiwan, and is not very willing to directly interfere with the talks between both sides of the strait. Therefore, there might be several reasons for CNN's expression of such a clear political slant in this report. First, certain Taiwanese political groups in the United States may have managed to influence CNN headquarters and, as a result, be able to work their slant into the report. Second, several news gatherers may have been influenced by Taiwanese political groups and unintentionally inserted their political slant in the report. Finally, it may also be possible that the survey reflects the concern of some conservative political forces. There are many different types of political groups made up of people of Chinese descent in the U.S., and among them are some that are doing their utmost to influence U.S. policy towards China. Yet the standpoint of these very small politically involved groups does not reflect nor represent the United States' national interests. Rather, most of them are concerned only with their own personal interests and those of their organizations.

As a tool of carrying out soft power, CNN has long-standing, worldwide influence in its ability to establish key points for discussion. The key point made by CNN's survey on Ma Ying-jeou was an unadulterated fabrication. Consequently, our media and our people should be vigilant and should not get caught up by such a thing.


 莫拉克台风给台湾带去的重创受到世界媒体的广泛关注,其中有不少针对当局的批评之声。在所有的批评中,最为引起世人瞩目的是美国CNN(美国有线电视新闻网)的一份网络民调,该调查显示,到17日下午,有82%的网民赞成马英九应该引咎辞职。笔者却对这份民调心存怀疑。


 首先,这份网络民调有多少可信度值得质疑。毕竟经常上某个媒体网站的群体具有一定的稳定性,特定群体并不能反映广泛的意见。在台湾社会忙于救灾的情况下,有多少第一线的民众会上CNN的网站呢?CNN的网络民调反映了谁的意见?


  其次,不能不怀疑CNN抛出这份网络民调的背后用心。媒体具有舆论引导的功能,CNN网络民调更是发挥了议题设置的功能,影响了许多媒体的舆论,间接影响台湾的政治局势。


  最后,不能不警惕CNN这份网络民调的明显的倾向性。该民调的题目是询问“台湾领导人是不是该为救灾迟缓而下台”,仅从题目上看就带有明显的倾向性和引导性,更不用说CNN在新闻报道中以“这个人”来轻蔑称呼马英九。


  作为具有世界性影响力的民营电视媒体,CNN向来以新闻的专业性自诩,但完全客观、中立的媒体基本上是不存在的,CNN也毫不例外地反映并维护美国的国家利益,宣扬美国的价值观。随着冷战的结束,以媒体宣传为核心的软实力在国际政治斗争中起着越来越重要的作用。以民营电视媒体形象出现的CNN在美国的软实力构成中占有重要的一席之地。


  只是这一次CNN手伸得太长了,太露骨了,连台湾的一般媒体和舆论都难以接受。台湾民众认为“CNN民调秀过头”,台湾TVBS的电话民调则显示,虽然目前马英九只有20%的满意率,但是59%民众认为马英九无须下台。台湾TVBS的电话民调无疑给CNN的新闻专业性打了一记重重的耳光。


  CNN把矛头指向马英九,其实未必符合美国的国家利益。美国政府是乐见两岸关系改善的,也不太愿意直接介入两岸协商和谈判的进程。CNN之所以在这一次的新闻报道中出现明显的政治倾向,其一可能是某些台湾在美国的政治团体已经将其影响力渗透到CNN总部,使CNN的报道存有既有的政治倾向性;其二可能是CNN负责台湾新闻采编的一些记者受到台湾某些政治团体的影响,在新闻报道中不自觉地倾向于某些政治阵营;其三也可能反映了美国某些保守政治势力的担忧。在美国存在着不少形形色色的华人政治团体,其中个别团体极力影响美国对华政策,但是这些个别团体的立场并不反映和也不代表美国的国家利益,他们更多关心他们自身的个人利益和团体利益。


  作为美国推行软实力的工具,CNN通过设置议题影响世界舆论的手法由来已久。CNN有关马英九的民调,就纯粹是制造出来的假议题。对此,我们的媒体和民众应当保持清醒的态度,不能随之起舞。
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