Ann Romney Slams Obama

Published in Le Figaro
(France) on 6 July 2012
by Véronique Saint-Geours (link to originallink to original)
Translated from by Meredith O'Connell. Edited by Laurence Bouvard.
Ann Romney, wife of the probable Republican candidate Mitt, has struck out at Obama and left the classic Republican primary-wife role behind. At her husband's side on the set of This Morning CBS, she accused the Obama campaign of having only one objective: "Kill Mitt." It's not every day one sees a candidate's wife acting like Calamity Jane. Have Mitt and Ann created a communications strategy where the spouse sheds the arm-candy role — good wife, good mother, ready for everything — to become a little like...Sarah Palin, Ms. "Spiteful," which is evidently more chic?

Since the airing of This Morning CBS, America understands that Ann Romney has a new role alongside probable Republican candidate Mitt Romney. She strikes out under her husband's softened gaze. By clearly accusing Obama's campaign of having only the "kill Mitt" objective, she leaves behind the classic social role of the enamored follower. Furthermore, the violence of the terms she uses is new coming from the mouth of a presidential candidate's wife. Michelle Obama was retired to the background during the 2008 campaign for much less. But among Republicans and after Ms. "Spiteful" Sarah Palin, there is undoubtedly a niche to explore in this style.

Much more skilled than Michelle Obama. Flotus* has always obliged to tone down her personality and minimize her role so that she didn't take up too much of the scene. Michelle’s position as the president's wife, mother of Malia and Sasha, proponent of military families and leader of the adolescent anti-obesity campaign, meant she has cold-shouldered all aggressive-minded policies during the first term in order to support her husband's politics. What trouble there would have been if she had taken on board Ann's terms regarding Romney!

All-round a bit more daring. These violent words are surely going to reassure Romney's voters for the first time of his ability to be an attacker, thanks to his interfering wife. But it may be short-lived: It's difficult to backpedal aggressiveness and she very quickly risks being perceived as a domineering wife, while he risks appearing as a spectator in this play — in other words, weak. Yet he is the candidate. The press would not hesitate to remind him of this. And in watching the video of the program, Ann's look has changed as well as her attitude. But the blows are only beginning.

So Nancy and Laura’s small red suit might have golden days ahead of it. Besides, during the primaries, Ann was wearing one.

*Editor’s note: Flotus (First Lady of the United States) is an acronym referring to Michelle Obama.


Ann Romney, la femme du probable candidat républicain, s'en prend elle-même à Obama et quitte son rôle de femme classique de la primaire républicaine. Aux côtés de son mari, sur le plateau de CBS This Morning, elle a accusé la campagne Obama de n'avoir qu'un objectif "tuer Mitt". C'est peu usuel de voir la femme du candidat dans un rôle de calamity Jane. Mitt et Ann ont-ils conçu une stratégie de communication où la "spouse" sort de son rôle de potiche bonne épouse, bonne mère, bonne à tout faire pour rejoindre un peu celui de...Sarah Palin Madame sans-gêne - en plus chic- évidemment?

Depuis l'émission This Morning CBS, l'Amérique a compris qu'Ann Romney tient un nouveau rôle auprès du candidat républicain probable Mitt Romney. Elle joue attaquant sous l'oeil attendri de son mari. En accusant clairement la campagne Obama de n'avoir qu'un seul objectif "tuer Mitt", elle quitte le registre classique de l'admiratrice enamourée. La violence des termes qu'elle utilise est plutôt nouvelle dans la bouche de la femme d'un candidat à la présidence. Pour beaucoup moins que ça Michelle Obama avait été mise en retrait de la campagne 2008. Mais chez les républicains et après Madame sans Gêne Sarah Palin, il y a sans doute un créneau à utiliser sur ce registre.

Plutôt habile par rapport à Michelle Obama. Flotus a toujours été obligée d'adoucir son personnage et de contenir son rôle pour ne pas prendre trop de place sur la photo. Son positionnement de femme du Président, mère de Malia et Sasha, protectrice des familles de militaires et leader de la stratégie anti obésité des ados l'a, pendant le premier mandat, tenue à l'écart de tous propos agressif politique de soutien à la politique de son mari. Quel grabuge si elle avait tenu à l'égard de Romney les termes d'Ann!

Plutôt risqué à terme. Ces mots violents vont sûrement dans un premier temps rassurer l'électorat Romney sur sa capacité à être un attaquant. Par sa femme interposée. Mais c'est de courte durée: Difficile de rétropédaler dans l'agressivité et elle risque très vite d'être perçue comme une femme trop forte et lui, apparaître comme le spectateur de cette mise en scène. Donc faible. Et c'est lui le candidat. La presse ne devrait pas tarder à le rappeler. Et puis regardez la video de l'émission. Le regard d'Ann a changé, l'attitude aussi. Mais les coups ne font que commencer.

Alors le petit tailleur rouge de Nancy et Laura a peut-être de nouveaux beaux jours devant lui. D'ailleurs pendant la primaire Ann en portait un.

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