With the publication of the Congress report on the methods of torture that the CIA adopted for interrogating detained subjects following the 9/11 attacks, the Arab and global media has been overrun by comments and analyses. They have all condemned the horrid methods, most of which we learned about years ago through the pictures from Abu Ghraib prison in Iraq, stories from Guantanamo Bay in Cuba, and leaks about overseas interrogations in Middle Eastern and Eastern European countries in what were then known as “flying prisons.”
But in discussing the report — of which only 500 of about 6,000 pages have been disclosed — the media has almost knowingly used it as a scalpel to perform cosmetic surgery on the American administration. By saying or implying that the mere discussion of the report and the acknowledgement of its contents is a triumph of the human values that America enjoys, and by giving the torturers the opportunity to defend their actions, the media truly is “spin doctoring”* the issue.
Spin doctoring can be summarized as intentionally explaining events and information that concern public opinion in a particular way, so that they conform to some course and help achieve some goal. This is a process planned and undertaken by those who have come to be known as publicity experts or “spin doctors.”
The word “spin” may have come to be used because it suggests that the truth being presented is inverted. The process differs from Black Propaganda because the latter uses lies. Spin doctoring relies on facts, but presents a distorted or muddled version of them to create the desired impression or effect. The foundation of this process is that of presenting bad news in a favorable way, and working as much as possible to appear compelled or as a victim in order to gain the sympathy of the masses.
When we review the media discussion about the congressional report, we see that the principles of spin doctoring largely apply.
President Obama is facing a clear failure to deal with terrorism and sharp criticism from the families of hostages killed by hostage-takers in failed rescue operations, the most recent of which, conducted by American forces in Yemen, resulted in the killing of two hostages, one American and the other South African. But Obama found in the report — which strongly condemns his Republican predecessor George Bush, Jr. — the opportunity he needs to improve his image as an opponent of torture, using flexible wording in the comment that the White House made. The White House press secretary’s first comment was that “the most important question is: Should we have done it? And the answer to that question is no.” Furthermore, the press secretary announced that Obama retains complete trust in the director of the CIA.
As for the CIA director himself, he defended his agency’s policies by saying, in an exceptional press conference broadcasted — for the first time in American history — live from the CIA’s headquarters, that whether some of the information obtained through “enhanced interrogation techniques” could have been obtained using “other means” is “unknowable.”
He also refused to use the term “torture,” saying “I will leave to others to how they might want to label those activities,” and indicating that the CIA operated in “uncharted territory” after the 9/11 attacks.
The term “other means” that the CIA director employed could certainly be used in the future as a new defense of the recently uncovered spying operations that America’s security and intelligence agencies conducted on mobile phones and email accounts.
Beyond the American administration, the comments from analysts and politicians are all praising “American democracy” for, in their view, acknowledging its mistakes and beginning to rectify them.
While America may want to revamp its image and defend, in its own way, what was revealed years ago to divert attention away from the torture practiced by those who claimed — and still claim — to be defenders of democracy and human rights, it is silly for us to be the tools with which it does that.
*Editor's note: Some of the original text which delves into explaining to an Arab audience what spin doctoring means has been omitted in order to adapt the article to an American audience.
مع مناقشة الكونجرس الأميركي بشأن أساليب تعذيب اتخذتها وكالة المخابرات الأميركية في اعتقال واستجواب المشتبه بهم في الفترة التي تلت اعتداءات 11 من سبتمبر اجتاحت وسائل الإعلام العربية والعالمية حمى التحليلات والتعليقات على هذا التقرير التي لم تختلف جميعها على إدانة الأساليب البشعة التي كان أغلبها معروفا منذ سنوات مع صور معتقل أبوغريب بالعراق وحكايات جوانتنامو في كوبا والتسريبات بشأن الاستجواب بالخارج وتحديدا في دول بالشرق الأوسط وأوروبا الشرقية فيما عرف وقتها بـ(المعتقلات الطائرة).
لكن وسائل الإعلام هذه وبشكل يكاد يكون متعمدا في تناولها للتقرير الذي جاء في نحو 6 آلاف صفحة لم يتكشف منه سوى 500 فقط جعلت منه مبضعا لإجراء جراحات تجميل للإدارة الأميركية عبر القول أو التلميح بأن مجرد مناقشته والاعتراف بما فيه هو انتصار لقيم إنسانية تتمتع بها أميركا أو من خلال إعطاء الفرصة للقائمين على التعذيب بالدفاع عن ممارساتهم وذلك في تجسيد حقيقي للمصطلح الانجليزي (SPIN DOCTORING).
واذا كان هذا المصطلح الانجليزي لم تجد له الكتب والمراجع الاعلامية مرادفا عربيا الا أنه يمكن اجماله في أنه التعامل مع الأحداث أو المعلومات التى تهم الرأى العام بطريقة خاصة بحيث يتعمد تفسيرها وتحويرها بصورة توافق اتجاه معين لتحقيق هدف ما. وهي عملية يخطط لها ويقوم عليها من باتوا يعرفون بـ(خبراء التجميل الاعلامي).
لعل استخدام (SPIN) يرجع لانها تشير الى الحركة الدورانية التي تعمل على تدوير الأمر وربما تقديم الحقيقة مقلوبة.
وربما تتميز هذه العملية عن الدعاية السوداء (BLACK PROPAGANDA) في أن الأخيرة تستخدم الأكاذيب لكن التدوير يعتمد على الحقائق ليقدمها مشوهة أو مشوشة لايصال انطباع أو احداث التأثير المطلوب أي أن أساس هذه العملية هو عرض الأخبار السيئة بشكل ايجابي مع العمل قدر الامكان على الظهور بمظهر الضحية أو المضطر لكسب التعاطف الجماهيري.
واذا راجعنا التناول الاعلامي لتقرير الكونجرس الأميركي نجد أن عملية التجميل وقواعد الـ(SPIN DOCTORING) تنطبق عليه بشكل كبير.
فالرئيس الأميركي باراك أوباما والذي يواجه فشلا واضحا في التعامل مع الارهاب وانتقادات حادة من أسر رهائن قتلوا على يد خاطفيهم في عمليات كان آخرها مقتل رهينتين أحدهما أميركي والآخر جنوب أفريقي في عملية تحرير فاشلة خاضتها القوات الأميركية في اليمن وجد في هذا التقرير ـ الذي يدين بشكل كبير سلفه الجمهوري جورج بوش الابن ـ ضالته في تحسين صورته كرافض للتعذيب مستخدما في التعليق الذي ساقه البيت الأبيض عبارات مطاطة حيث كان التعليق الأول للمتحدث باسم الادارة الاميركية “السؤال الاهم هو هل كنا مضطرين الى ان نفعله (التعذيب) ؟ والاجابة هي لا” كما أعلن ان اوباما يحتفظ بثقته كاملة بمدير السي آي ايه.
أما مدير السي ايه نفسه فقد تلقف التقرير ليدافع عن سياسات وكالته حيث قال في مؤتمر صحفي استثنائي في مقر سي آي ايه نقل مباشرة عبر التلفزيون للمرة الاولى في التاريخ الاميركي “ليست هناك اي وسيلة لمعرفة ما اذا كانت بعض المعلومات التي تم الحصول عليها (بفضل تلك الوسائل) كان يمكن الحصول عليها بوسائل اخرى”.
كما رفض استخدام عبارة “تعذيب” قائلا “اترك لغيري امر وصف هذه الانشطة” مشيرا الى ان الاستخبارات المركزية الاميركية “تحركت في مجال مجهول” بعد اعتداءات 11 سبتمبر.
كما أنه من المؤكد أن عبارة (وسائل أخرى) التي أوردها مدير السي اي ايه ستفتح الباب مستقبلا أمام دفاع جديد عن ما تكشف مؤخرا من تجسس تقوم به وكالات الامن والاستخبارات الأميركية على الهواتف ووسائل الاتصال الالكترونية.
أما من خارج الادارة الأميركية فوجدنا تعليقات من محللين وسياسيين جميعها تشيد بـ(ديمقراطية أميركا) التي اعترفت بأخطائها وتتجه للتصحيح على حد اعتبارهم.
فاذا كانت الأميركية تريد تجميل صورتها أو الدفاع بطريقتها عما تكشف منذ سنوات صرف الأنظار عن ما تكشف من تعذيب مارسه من كانوا وما زالوا يقدمون أنفسهم على أنهم حماة الديمقراطية وحقوق الانسان فانه من السذاجة أن نكون نحن أدواتهم في تجميل صورتهم.
This post appeared on the front page as a direct link to the original article with the above link
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As a citizen of the United States and a democratic Socialist I am aware of this odious art of ” spin doctoring ” news embarrassing to our ruling class. Many of our capitalist politicians are just corrupt, bought and sold lawyers. They went to ELITE colleges-like Harvard, Yale, Princeton- to learn how to champion a rotten cause: the interests of the American plutocracy- in the majestic halls of Congress. All that expensive Ivy League education devoted not to a dedicated search for Truth but to the devil’s trade of clever lying.
These vile ” leaders of the people ” are ever ready with mere sound bite words and phrases which only serve to stupefy public opinion: FREEDOM, DEMOCRACY, the AMERICAN WAY OF LIFE , OUR MERITOCRACY, the WISDOM OF THE MARKET, a SOCIETY of LAW . EQUAL OPPORTUNITY to SUCCEED .
Of course, if you do not SUCCEED by bourgeois, philistine values, you have no one to blame but yourself.
Even a modest liberal effort to check the greed of the American capitalist class is a signal for alarm: No more BIG BROTHER interference in our sacrosanct profit system !
The Evil Face the American plutocracy shows the world in its invasion and occupation of foreign nations ( for example, the Abu Ghraib prison in Iraq ) it now shows to angry Afro-Americans protesting police brutality here in the streets of the nation, recently in the streets Washington, D.C .
I would love to see a president like FDR come to power to deal with all this unacceptable inequality and injustice. But it just may be that our ruling class is now hopelessly decadent.
A study of history points to the Great French Revolution of 1789. To the much maligned Russian Revolution of 1917.
Read the front pages of the New York Times covering that momentous uprising in Czarist Russia. The bourgeois journalists had to admit that Lenin ” was perhaps the greatest revolutionary of all time “.
That HOPE for a better world did not collapse with the end of the old Soviet Union.
( http://radicalrons.blogspot.com/
As a citizen of the United States and a democratic Socialist I am aware of this odious art of ” spin doctoring ” news embarrassing to our ruling class. Many of our capitalist politicians are just corrupt, bought and sold lawyers. They went to ELITE colleges-like Harvard, Yale, Princeton- to learn how to champion a rotten cause: the interests of the American plutocracy- in the majestic halls of Congress. All that expensive Ivy League education devoted not to a dedicated search for Truth but to the devil’s trade of clever lying.
These vile ” leaders of the people ” are ever ready with mere sound bite words and phrases which only serve to stupefy public opinion: FREEDOM, DEMOCRACY, the AMERICAN WAY OF LIFE , OUR MERITOCRACY, the WISDOM OF THE MARKET, a SOCIETY of LAW . EQUAL OPPORTUNITY to SUCCEED .
Of course, if you do not SUCCEED by bourgeois, philistine values, you have no one to blame but yourself.
Even a modest liberal effort to check the greed of the American capitalist class is a signal for alarm: No more BIG BROTHER interference in our sacrosanct profit system !
The Evil Face the American plutocracy shows the world in its invasion and occupation of foreign nations ( for example, the Abu Ghraib prison in Iraq ) it now shows to angry Afro-Americans protesting police brutality here in the streets of the nation, recently in the streets Washington, D.C .
I would love to see a president like FDR come to power to deal with all this unacceptable inequality and injustice. But it just may be that our ruling class is now hopelessly decadent.
A study of history points to the Great French Revolution of 1789. To the much maligned Russian Revolution of 1917.
Read the front pages of the New York Times covering that momentous uprising in Czarist Russia. The bourgeois journalists had to admit that Lenin ” was perhaps the greatest revolutionary of all time “.
That HOPE for a better world did not collapse with the end of the old Soviet Union.
( http://radicalrons.blogspot.com/