He was the perfect candidate: He broke all molds, exasperated his old-fashioned and traditional opponents, inspired millions, overcame barriers that seemed insurmountable, motivated those that never had voted. He made history.
His freshness and self-confidence left the political establishment stiff and obsolete. He used communication and marketing tools like nobody else, efficiently exploiting the views that people never seem to get sick of: their desire for change and hope for a possible future.
After beginning with everything against him, he diluted the skepticism of the political analysts bit by bit, conquered the resistance of the upper echelons of his own party to win the nomination and with a simple and direct message connected with the common voter.
He showed how a human being — [an] “any citizen” — came from behind to generate a wave of enthusiasm without precedent, trashed to bits the myths of the political class, destroyed taboos and captivated those within and outside of his country’s borders.
His name was written in history the day he won the election. He reached the highest point in his career. Today many wonder if the post should have been given to someone who wanted and knew how to govern; as soon as he took possession, the reality overwhelmed him and he had to take on the burden of [being] president that made him lose his freshness and serenity.
The enormous snowball formed by an expectation that was constructed during his campaign became an avalanche pursuing him downhill. His speech in praise of democracy and openness changed rapidly into a constant complaint about the same democratic system — a divided congress, the touchy vigilance of the media and the pressure of the interest groups — that places limits on whoever intends to command a country.
Out of a large list of campaign promises, he only managed to crystallize one or two important initiatives that were adopted and very vague. After a few months, hope turned to disenchantment; the dissatisfied became angry and demanded a better quality of life.
His romance with popularity ratings came to an end. Lacking in achievements, his team of collaborators intended to make up for the decline in his personal image by having his daughters frequently appear in gossip magazines and encouraging his wife’s leadership. The yield did not result in positive points, but in widespread criticism.
Polls of likely voters showed the scary picture: As he approached the halfway mark of his term and the midterm elections, their acceptance gave way and his party was dragged to a painful defeat.
All of this happened to Vicente Fox. Sorry if anyone thought it was Barack Obama.
Fue el candidato perfecto: rompió todos los moldes, exasperó a sus oponentes anticuados y tradicionales, inspiró a millones, superó barreras que parecían infranqueables, motivó a los que nunca habían votado. Hizo historia.
Su frescura y desparpajo dejaron acartonado y obsoleto al establishment político. Aprovechó como nadie las herramientas de la comunicación y la mercadotecnia, explotó con eficacia nunca vista el hartazgo de la gente, su deseo de cambio, su esperanza de un futuro posible.
Tras comenzar con todo en contra, diluyó poco a poco el escepticismo de los analistas políticos, venció las resistencias en las cúpulas de su propio partido para ganar la nominación y con un mensaje sencillo, directo, conectó con el votante común.
Mostrándose como un ser humano, ciudadano cualquiera, vino de atrás para generar una ola de entusiasmo sin precedente, hizo trizas los mitos de la clase política, destrozó tabúes y cautivó dentro y fuera de las fronteras de su país.
El día que ganó las elecciones inscribió su nombre en la historia. Alcanzó el punto más alto de su carrera. Hoy muchos se preguntan si ahí debió haber entregado la estafeta a alguien que quisiera y supiera gobernar, pues apenas tomó posesión la realidad lo abrumó, tuvo que ponerse el corsé de presidente que le hizo perder frescura y serenidad.
La enorme bola de nieve formada con las expectativas que construyó durante su campaña se volvió un alud persiguiéndolo cuesta abajo. Su discurso de exaltación de la democracia y la apertura mutó rápidamente en una constante queja sobre los límites que pone ese mismo sistema democrático a quien intenta mandar en un país: un Congreso dividido, la quisquillosa vigilancia de los medios, la presión de los grupos de interés.
De una larga lista de promesas de campaña apenas logró cristalizar una o dos iniciativas importantes, que se aprobaron ya muy desdibujadas. Al cabo de unos meses, la esperanza se tornó desencanto, la insatisfecha exigencia de un mejor nivel de vida se volvió enojo.
Su romance con los índices de popularidad terminó. A falta de logros, su equipo de colaboradores intentó suplir la merma de su imagen personal convirtiendo a sus hijas en personajes asiduos en las revistas del corazón y alentando el protagonismo de su esposa. La cosecha no fue de puntos positivos, sino de críticas generalizadas. Las encuestas de intención de voto mostraron el cuadro temido: a medida que se acercaba la mitad de su periodo y las elecciones intermedias, su aceptación se desplomaba y arrastraba a su partido a una derrota dolorosa.
Todo esto le pasó a Vicente Fox. Perdón si alguien pensó que era Barack Obama.
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It wouldn’t have cost Trump anything to show a clear intent to deter in a strategically crucial moment; it wouldn’t even have undermined his efforts in Ukraine.
It wouldn’t have cost Trump anything to show a clear intent to deter in a strategically crucial moment; it wouldn’t even have undermined his efforts in Ukraine.