Steve Jobs, the founder of Apple who died on Wednesday, October 5, developed a unique style of dress: timeless, geek and chic. His “uniform” marked the Obama generation, which finds itself in the sleek silhouette that never changed. It was his brand, his absolute elegance.
He created for the world a professional style that returned suits and ties to the accessories department, well beyond what was ever imagined by casual Friday, and well beyond the Silicon Valley.
And if guys like Barack Obama have adopted this beautiful simplicity — although he still owns a few suits — it is because Steve Jobs demonstrated an efficient excellence, both professional and innovative. To honor him, the Daily Beast described his style:
A black turtleneck sweater
or
A black crew neck t-shirt or buttondown
Cool skinny jeans
A pair of light colored New Balance sneakers
His style was not a composition of luxury brands. It was made up of real, simple, nerdy clothes, worn for those who bought his iPods, iPhones, iMac and iPads — so, all of us.
It was such simple elegance. The power of Steve Jobs, of his style and his company, is to have demonstrated that simplicity can be effective, powerful and elegant. Thank you.
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