What Will Twitter Look Like under ‘Musk Style’ Management?

Published in Mainichi Shimbun
(Japan) on 04 November 2022
by (link to originallink to original)
Translated from by Joseph Santiago. Edited by Lisa Attanasio.
Used by more than 200 million people daily, what does the future hold for social media?
 
American entrepreneur Elon Musk has purchased the microblogging site Twitter, sparking worries that management of harmful posts will become more lax. One of the criticisms of social media has been that biased and violent posts have deepened the divisions in society today. As such, many companies have increased the number of employees to better regulate their sites. One example of this was the suspension of former President Donald Trump’s Twitter account after the attack on the U.S. Capitol in January of last year, an action with which Musk, a proponent of more laissez-faire administration, took issue.
 
After the purchase was finalized, Musk announced the formation of a content moderation committee, one of the first acts for his new vision for Twitter, along with massive personnel layoffs to cut costs. However, taking an ax to the site’s ability to moderate in this way will only hamstring efforts to curtail fake news and slander on the service.
 
Social media has reached a turning point. By strengthening the privacy protection of users, the method of using their information for advertising revenue will need to be reviewed. There will likely be regulations in Group of 7 countries regarding postings by government accounts as well. Website operators must be able to balance profits, convenience, societal risks and impartiality toward government.

With strong leadership, Musk was able to break new ground in electric vehicles and space exploration. However, he also has a history of ruffling the feathers of workers and investors with flippant statements, including this latest purchase, which was temporarily halted due to his actions. Having spent $44 billion, it’s understandable that he’d want to make some reforms. However, sacrificing users’ ability to interact in a regulated environment in favor of your own self-righteous “Musk-style” management could end up rattling the foundations of democratic society.
 
In addition to taking the company off the stock exchange, Musk has dissolved Twitter’s board of directors as part of his management reforms. Maintaining the quality of the site’s public infrastructure will require corporate governance that can rein in recklessness at the top. What’s needed now more than anything else is for Musk to unveil his vision and ideology for Twitter with care, not just in the span of 280 characters or less.


ツイッターを買収 「マスク流」で質保てるか

1日2億人超が利用するネット交流サービス(SNS)を、どこに導こうとしているのだろうか。

 米起業家イーロン・マスク氏が短文投稿サイトのツイッターを買収した。懸念されるのは、有害な投稿の管理が甘くなることだ。

 SNSを巡っては、偏見や暴力をあおる投稿が社会の分断を深めたとの批判がある。このため事業者は、人員を増やして投稿管理などの対策を強化してきた。

昨年1月の米連邦議会襲撃を受け、トランプ前大統領のアカウントが凍結されたのはその一例だ。自由な運営を重視するマスク氏はこうした規制を批判していた。

 買収後は投稿管理に関する評議会を新設し、運用を見直す意向を示している。収益改善に向けて大規模な人員削減に踏み切るとの報道もある。

投稿管理部門に大なたが振るわれれば、偽ニュースや中傷をなくしてサービスを改善しようとする取り組みが後退する。

 SNSビジネスは曲がり角にある。プライバシー保護の強化で、利用者情報によって広告収入を得る手法は見直しを迫られている。主要国では、政府が投稿に関する規制を強化する動きもある。

経営者には、収益力と利便性、社会に与えるリスクや政府との距離感を多元的に考えるバランス感覚と思慮深さが欠かせない。

 マスク氏は強い指導力で電気自動車や宇宙ビジネスの市場を開拓してきた。一方で、気まぐれな情報発信によって従業員や投資家を混乱させたこともある。今回の買収でも、計画を一時撤回するなど迷走した。

440億ドル(約6兆4000億円)もの資金を投じる以上、サービスの革新を進める考えはあるのだろう。だが、「マスク流」の独善的な経営でツイッターの言論空間が規律を失えば、民主社会の基盤を揺るがしかねない。

 マスク氏は上場を廃止したうえで旧経営陣を一掃し、経営改革を進める方針だ。公共インフラとしての質を保つには、トップの暴走に歯止めをかけることのできる企業統治が欠かせない。

 何より求められるのは、マスク氏自身がビジョンや理念を丁寧に発信することだ。短いつぶやきだけでは説明責任を果たせない。
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