Criticizing Facebook is not one of the most enjoyable challenges that data protection authorities face. It appears, at least superficially, that the Internet giant is making things easier for someone to criticize. A multibillion dollar concern and a marginally likable CEO whose business model is based on a gigantic data vacuum attract criticism every time a change to user policy increases Facebook’s ability to mine data.
The social network wants to know as much as it possibly can about its users, and it has been said that in the future it will disclose users’ residential information so that Mark Zuckerberg can sell even more personalized ads. However, it should be noted that users will have the option to turn off the transmission of this information. This is a function that many smartphone owners would find desirable when using multiple applications if they knew anything about what kinds of data centrifuges could hide behind even a simple flashlight app.
It’s right to criticize Facebook, but the criticism misses the basic problem. Whoever wants more data protection must demand it for everyone and not pursue it by means of a bold individual act. The state remains one of the largest data vacuums, but most people have accepted that. The clamor over Facebook is just a distraction.
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