Is the US Still a Cultural Reference Point?

Published in El País
(Spain) on 24 October 2014
by Javier Aparicio Maydeu (link to originallink to original)
Translated from by Stephen Routledge. Edited by Nicholas Eckart.
The European Mirror

The Europe of Pavese, Benet, Robbe-Grillet and Grass admires Faulkner, but Faulkner admired Joyce. Europe has spent decades looking at itself in the American mirror—from jazz to the Beat generation, from its new generation to its cinema. By contrast, America has spent decades looking in the European mirror—from Hemingway and Fitzgerald who visited the irreplaceable avant-garde of Paris, to art-house cinema. Europe’s May 1968; their Woodstock. Their Chandler; our Simenon. Their Hollywood; our mode. Their fa(s)t food; our design. Communicating vessels.

The prevalence of American values does seem to be undeniable, with its synthetic and chameleon-like language and its omnipotent means of communication: because its trend-creating machinery functions 24 hours a day (now the chick lit, later the mash-up, then who knows); because its culture can be extremely provincial, but has more than enough resources to become global without asking anyone else’s permission; because its publishing industry has always been self-sufficient (restlessly selling and reluctantly buying); because they were the ones who took out the copyright on show business and we are just bit-players in its Truman Show; because Britain plays the role of Trojan Horse; because they know a lot about eclecticism and it is dogmatism which pleases us more; because it is so hard for us to shake off the bill of having been freed from Omaha Beach!

I advocate not making the same mistake again, which Berlanga denounced in “Welcome Mr. Marshall!” At the same time, if something is really good, what difference does it make if it is American? They see us as the old Europe, and the old Europe allows itself to be kidnapped. Of course, Europe could exercise its role as an appraisal agency, because at the end of the day, what is American triumphs because it triumphs in Europe. It is our concave mirror in which America is magnified. Perhaps Europe does not want to be that American indie?


Europa lleva décadas mirándose en el espejo de América, y viceversa. La globalización ¿consolida o deteriora las hegemonías?

El espejo de Europa

La Europa de Pavese, Benet, Robbe-Grillet o Grass admira a Faulkner, pero Faulkner admiró a Joyce. Europa lleva décadas mirándose en el espejo de América: del jazz a la generación Beat, del nuevo periodismo a su cine. Y América lleva décadas mirándose en el espejo contrapuesto de Europa: desde que Hemingway y Fitzgerald frecuentaran aquel insustituible París vanguardista hasta el cine de autor. Nuestro Mayo del 68; su Woodstock. Su Chandler; nuestro Simenon. Su Hollywood; nuestra mode. Su fa(s)t food; nuestro diseño. Vasos comunicantes. Y, sí, parece que la prevalencia de los valores americanos resulte indiscutible, por su idioma sintético y camaleónico y por sus medios de comunicación omnipotentes; porque su maquinaria de creación de tendencias funciona las 24 horas (ahora la chick lit, más tarde el mash-up, después vaya uno a saber); porque su cultura puede ser sumamente provinciana, pero tiene sobrados recursos para devenir global sin pedirle permiso a nadie, porque su industria editorial siempre ha sido autárquica (vende sin descanso y compra a regañadientes); porque ellos fueron los que registraron el show business y nosotros apenas si somos comparsas de su show de Truman; porque Inglaterra ejerce de Caballo de Troya; porque saben mucho de eclecticismo y a nosotros nos complace más el dogmatismo; porque, ¡cómo cuesta quitarse de encima la factura de habernos liberado para siempre desde la playa de Omaha! Abogo por no cometer de nuevo el error que denunció Berlanga en Bienvenido Mr. Marshall. Y, a la vez, si algo es realmente bueno, ¿qué más da que sea americano? Ellos nos ven como la vieja Europa, y la vieja Europa se deja raptar. Eso sí, Europa podría ejercer de agencia evaluadora, al fin y al cabo lo americano triunfa porque triunfa en Europa, y es nuestro espejo cóncavo el que engrandece América. ¿Acaso no quiere ser europea esa Américaindie?
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